Scared of screwing up your sales funnels? This is how to avoid it!

Are you getting ready to create some kick-ass blog sales funnels? Sales funnels

Your sales funnels, marketing sales funnel or whatever you may call them will be incredibly crucial to growing your business. These beautiful things will be the driving factor behind you acquiring new readers, new customers and ultimately a steady stream of repeat business from your loyal fans.

Your blog sales funnels will often help you develop that bond and trust with your audience and ultimately help you diversify your revenue stream.

However, as crucial as building your sales funnels is, this is also where a lot of business owners often go wrong.

This is because a lot of people apply the go big or go home attitude to their sales funnels and it ends up being a mess.

This is such a common (yet avoidable) mistake people make in their business.

Don’t get me wrong, some of the most successful entrepreneurs often have monstrous, beastly looking sales funnels. However, they often also have a lot of experts working for them who can manage this sales funnels Frankenstein.

Perhaps you are super confident in setting everything up yourself – go you! I have full faith in you, but I also encourage you to start slightly smaller, simpler if you can.

It’s always better to do one thing really, really well rather than spreading your efforts and energy thin across too many channels.

It will make it much easier for you to keep track of what’s happening at every step of your blog sales funnels and make any necessary changes if need be.

This is also a great way of keeping your hair looking fabulous as it’ll prevent you from tearing it out from frustration 😉

Let’s talk about how you can keep your sales funnels from looking like that one kitchen drawer we all have with far too many rubber bands and a mysterious hair clip – messy and confusing.

Click play on the video above, or read the transcription below to dive straight in!

Happy blogging x

Grow your business!

Improve your marketing funnels!

Hey, guys.

It’s Kate here from Secret Bloggers’ Business.

Welcome back to Blog Tip Tuesday where you get weekly hints, tips and tricks for a better blog.

Now this week I’ve got an awesome tip for you. It’s all around those who may be a little bit further along with their blogs or businesses, and you’re starting to look at things like creating blog sales funnels or an internet marketing sales funnel, getting people to opt-in to something and then sending them a series of emails and then pushing them to a webinar or to a sale or to some kind of evergreen promotion.

There’s all kinds of moving parts, and lots and lots of different options there.

A lot of people when they first come up to this stage of their business, they dive in head first, and they create this crazy complicated thing. Then they keep building it, making it more and more complicated.

 

Then when they hit go, hit play and start pushing people into their blog sales funnels, and it doesn’t go how they wanted it to, it’s almost impossible to troubleshoot. How are you going to know which part didn’t work when you’ve got 50 moving pieces?

My tip for you is if you are at this point and actually pretty much anyone who is online could be starting to do this stuff, but my tip is to start slowly, to build block by block, to pick one thing.

Normally, the first thing is either going to be the thing you’re going to sell at the end, or you might even start from the top, and it’s actually going to be your opt-in or some other kind of traffic driving to get people onto your email list or into a Facebook group or something like that.

Just pick that one element, make sure it works, maybe even tweak it a little bit to see if you can get it to work better. Then connect it to the next bit and make sure that bit works.

Please don’t create something crazy complicated because you’re going to have to undo it later. It’s a massive waste of your time, and it probably is also going to mean you’re going to have these really confused subscribers who are getting 13 different emails all at once, and they can’t understand why because you’re promoting them different things all at the same time.

It can become a real, real dangerous mess. Keep it simple, step by step.

Sales funnels

Trust me, you will actually probably get there faster and be getting better results than those who build it all out out front because most of the time theirs doesn’t work, and they have to start from scratch again any way.

That is my tip for you this week. If you liked it, make sure you hit like. Hit share, pass it around. Share it with anyone you think would get some value of it.

If you want to make sure you never miss an episode of Blog Tip Tuesday, head on over to our YouTube channel, Secret Bloggers’ Business and follow us there.

Of course, head to SecretBloggersBusiness.com. We’ve got loads more goodies for you there.

 

We’ve got also loads of freebies for our subscribers.

There’s a few cool new things in there as well which I think you should come and check out. SecretBloggersBusiness.com is the place to head for all of that and for more tips to help with your marketing and blog sales funnels!

I will see you there, or I will see you back here next week for more Blog Tip Tuesday!

5 irresistible content upgrade ideas to grow your email list

5 Irresistible Content Upgrade Ideas to Grow Your Email List

5 irresistible content upgrade ideas and how to use them to grow your email list

You may be asking yourself, ‘what is a content upgrade or email opt in and how will it benefit my blog/business?’

Or perhaps you may already know all about opt in freebies a.k.a. content upgrades, opt in bribes, lead magnets etc, and now you’re looking for some kick-ass real-life email opt in examples that you can grab and use on your blog. opt in freebie

Sadly, a lot of people know all about these beautiful things but still are not using them effectively as a way to grow your email list. Or perhaps they’re not using them at all. This is a huge mistake.

The best way to begin building your email list is with an introductory offer, something that people cannot wait to jump on your email list for – this is where your brilliantly effective opt in freebie comes in (and if you don’t have one yet then why not use one of our email opt in examples below!).

Think of browsing through the supermarket and suddenly someone hands you a giant scoop of cookie dough ice cream. What a day to be alive! You were already going to get ice cream on your way out, but now you’ve just fallen in love with this new brand, partly because it’s free and partly because it really was that good. Your taste buds are now loyal customers and it was so good that you forgot you were lactose intolerant. Yumm.

This is how any of our email opt in examples below should make your readers feel, when done right (especially if you are wanting to grow your email list).

An opt in freebie should be something you create with your readers in mind. This is where a lot of people can go wrong. Just because YOU would absolutely LOVE a checklist of the Latin names for various plants that can be found around New Zealand as an opt in does not mean that your readers would. So when considering what to offer your readers, think of them and also how the freebie will relate to your brand and your mission.

Of course, you want subscribers who are not only interested in the initial freebie but are engaged, reading your future emails and ultimately purchasing your product or service. Read more on the exact style of freebie you should create to attract your ideal subscribers in our post here.

While reading through my 5 ideas for creating money making, opt in freebies below, think about how each might fit in within your niche. Maybe jot down some ideas that might come to you as you’re reading through and hopefully by the end you’ll have a kick-ass idea for your perfect opt in freebie. At the end of this post, I’ll also share with you the 5 ultimate elements a money making, opt in freebie.

Here we go.

5 best email opt in examples to grow your email list

Best content upgrade ideas # 1 –  A Printable eBook

Never underestimate the power of a great eBook. If you don’t consider yourself a great designer then you can use a tool like Canva, which actually has free eBook templates you can use and customize to make them your own.

The content inside your eBook is important but ultimately, you want to put a lot of focus on the cover and the headline, as these are the two aspects that will determine if someone will opt in for your freebie.

It has to have a catchy title, the cover should be colourful but not too busy and the colours should align with your brand.

Of course you want the eBook cover to stand out on your website (if it appears in a sidebar for example). But let’s say your blog’s colours are beige and light pink, and your eBook is black and lime green – then chances are people will be more confused than intrigued by it.

Also consider how your eBook might appear if printed, and perhaps suggest to your readers that they can print it. Not enough bloggers do this, and more and more people are treasuring their technology-free time, so try to take advantage of this by suggesting it. Definitely make sure all the images and other elements within it will be high enough resolution to print and also that the pages are the correct size for printing.

You can certainly repurpose your older popular content for your eBook and make sort of a “best of” collection. Or if you offer an eBook for sale you can also give the first chapter away for free as an opt in.

Free Template - Get More Email Subscribers For Your Blog

Here is a FREE,  gorgeous and totally easy-to-customise Planner Download that you can now update and use as an opt in freebie on your own blog. 

MBA-printable-button

Best content upgrade ideas # 2 –   Mini eCourse, Video Series + Audio Series

Offering a small taster of your course content, as well as your teaching style can be a great way not just to grow your email list but also to get people to sign up for your paid content. Here is the brutal truth – when people purchase your course, it is as much about you as a person as it is about your offer.

It’s true; people buy from people they trust.

If they don’t like your teaching stylem or you haven’t developed that necessary sense of trust between yourself and your audience, then they may find a solution to their problem elsewhere. A mini course is a fantastic way of building that rapport and demonstrating your skills. It should pack a lot of value but not so much that they wouldn’t upgrade to your paid content.

This is very dependent upon your niche. If you are not offering a paid course on your blog then offering a “free course” may not be relevant for you.

However, a free video series can ultimately be very similar to a mini course just under a different name. For example, a lot of travel bloggers offer free videos that just teach people how to pack for a longer trip effectively, or talk them through what it’s like to live out of a backpack. Whatever it may be, if it can be done in video form then definitely try to do it. People’s attention spans are getting shorter so get as visual as you can!

Also definitely consider offering a downloadable MP3 version of your video series for people to listen to on the go. Think about if you want to do this before recording your video content as it might mean that you won’t be able to use visual aids or will have to be more descriptive for your audio-only audience.

opt in freebie

Best content upgrade ideas # 3 –   A Sample Of Your Bigger Offer

This is similar to a mini course, but in the form of downloadable content. You may have seen websites offering a paid monthly subscription, which gives you access to licensed photos, giving you 10 free photos when you first sign up. This type of offer is fantastic because it, just like the mini course or video series, gives your reader an idea of what they’re in for if they sign up to the paid content.

As a result, they’re much more likely to become a paying customer if they enjoy the initial free opt in offer. If you go down this path then it’s equally as important to make sure your paid content then matches or better yet exceeds your customer’s expectations. Don’t put all of your effort into your amazing downloadable eBook template and then offer paid templates that don’t match up to it. Consistency is key!

Best content upgrade ideas # 4 –   A Kickass Webinar

This again comes under the ‘trust’ aspect. A live webinar, where people can have all of their questions about your product answered before buying is invaluable. You should use this webinar to answer questions that you get asked a lot by your readers. Therefore they will know it was created with them in mind.

It’s also a great way to create urgency by mentioning there will be no recording posted of the live session therefore they have to attend it to see it.

Make sure to take into account where your audience is located so you can pick a time that works for most time zones and perhaps offer two webinar session times as well.

You can also offer this webinar to existing subscribers who, perhaps, have been toying with the idea of purchasing your product but still have questions they’d like answered.

After the webinar finishes, make sure you send those who attended an email thanking them and giving them a call to action.

Best content upgrade ideas # 5 –  Challenge + Access To An Exclusive Networking Community

This is a great way to get your readers involved and create a sense of community. This really does work for almost any niche plus it gives you a reason to invite them into your ‘exclusive’ Facebook group so that they can share their challenge wins with others who are also doing it.

Challenges are also great for social media because people can post what they’re up to and tag your brand. This can be as simple as challenging your readers to cook using a new recipe every day (one you provide for them) for 10 days and post their photos in the group.

Or perhaps you have a travel blog and start a challenge for people to complete 5 acts of kindness over a certain period and share their stories from all over the world.

You can get incredibly creative with this, but try and create something that you think your readers would get into. If your blog is for introverts then maybe don’t start a challenge for them to do stand up comedy in front of large crowds.

Also, consider creating a custom hashtag for your challenge that people can use on social media. And let your readers know if they get any printable materials when they sign up, like checklists that will keep them on track during the challenge. Again, people love printing stuff!

5 irresistible content upgrade ideas to grow your email list

Whatever your content upgrade ideas, it should have the following 5 ultimate elements:

Value

It should be so valuable that people can’t believe you’re giving it away for free. As I’ve said before, you need to make sure that it’s not so good that people don’t buy your paid content. But ideally you almost want your readers questioning whether it really is free because it’s so good, but make sure to reassure them that it is!

Simplicity

It should be simple and result in a quick win for the reader. I was recently sent a 75 page free eBook as an opt in freebie. This was incredibly valuable but far too overwhelming and I didn’t make it past the first 3 pages. You want to find a sweet spot between value and simplicity. You’re also much better off to send 5 smaller freebies over a few weeks than one giant one right up front. Keep the people wanting more!

Efficiency

It should offer a solution to one aspect of your reader’s lives instead of trying to solve all of their problems with a 5 page pdf. This definitely goes along with simplicity, but deserves its own category as it’s a mistake a lot of people make by trying to add a lot of value but end up confusing their readers instead.

Consistency

It should be consistent with what they were already engaged with while reading your blog. That is to say if they’re reading your post on the ‘10 cutest summer outfits’ and come across an opt in freebie for ‘5 ways to save at tax time’ then they might not sign up simply due to inconsistency. This is especially relevant if you’re going to be interrupting someone’s reading with an pop up opt in freebie. In this case it really needs to be almost a continuation of what their brain was already focused on to avoid confusion.

Follow Up

It should be followed by a welcome email series and a regular newsletter. This is one of the biggest mistakes people make with their freebies.

They spend all of their time and energy creating an amazing opt in and get so excited to get it out there into the world so they set it live without considering the follow-up. The problem is that they then get too busy with other things and forget that maybe their readers haven’t received anything from them since their freebie a few months ago. By the time they realise this, their subscribers may not know who they are or forget they signed up and mark their emails as spam.

The best way to avoid this is to set up a welcome email series that will be triggered when someone downloads their initial opt in freebie. This way, you’re guaranteed to stay fresh in your subscriber’s minds even if you haven’t sent out a regular newsletter in a little while.

The best thing to do before creating your opt in freebie, is to research other successful blogs within your niche, and subscribe to their email list. It doesn’t mean you have to do exactly what they’re doing, but it will give you a good idea of what works for them and also a starting point for what could also work for your business.

I hope that this helps you in creating finding your perfect content upgrade ideas for your business. If you’d like a few more tips, check out our post on exactly how to create a pop up opt in that people won’t hate here. Or of course check out the “Freebies” section of secretbloggersbusiness.com to check out some of our very own email opt in examples!

Do you have any email opt in examples that have worked really well for helping you to grow your email list? Please let us know in the comments below!!

 

One easy way to freshen up your old email opt in freebie!

One easy way to freshen up your old email opt in freebie!

Let’s talk about keeping your older email opt in freebie offers fresher than the Fresh Prince of Belair.

Freshen up your old email opt in freebie

Are you a serial overachiever when it comes to creating your opt in freebies?

By that I mean, do you get so excited about giving your readers value that you have created so much opt in goodness for them that it’s starting to be difficult to keep up?

Then today’s tip is for you.

Of course, there is a lot of value in creating new content for your readers especially if it’s created as a solution to an issue or a problem that they might have expressed. In that case – go you!

However, having an enormous amount of email opt in freebie offers on your site as opposed to just featuring one at a time might work against you. The solution to this is to rotate through your offers every few weeks, making them appear brand spankin’ new. This way you keep continuously attracting new readers and giving your existing readers something to look forward to.

This will also help you out with respect to promoting your offers. You can give your subscribers as well as your followers on social media extra value by letting them know when the new email opt in freebie will be available. You can then prompt them to head to your site and check it out once it’s live!

Hello traffic!! Plus you can save any images or emails you use for promotion and reuse them again in a few months when it’ll be time to switch over to that particular email opt in freebie again! It’s value on value on value!

Find out exactly how you can make sure your older email opt in freebie stays fresh and keeps attracting new readers in this video.

Click play or read the transcription below!

Happy Blogging and remember to come back again next week, for more Blog Tip Tuesday Tips! x

Hey, guys!

It’s Kate here from Secret Bloggers’ Business and welcome back to Blog Tip Tuesday, where you get hints, tips, and tricks for a better blog.

Now, this week’s tip is all about what to do when you’ve been blogging for a while or maybe you’ve got an online business, you’ve been doing online marketing for a little while and all of a sudden you realise you’ve got a whole bunch of email opt in freebie offers, whether you call them content upgrades, opt in bribes. Whatever you call them, you’ve got a bunch of them. And you’re promoting them all over the shop and it’s getting a bit cluttered.

old email opt inIt’s getting a bit chaotic and it’s a little bit hard to keep up with who’s going into what and what’s happening when.

So, you now need a plan for what to do with those. And you don’t need to be on that treadmill of always creating new ones, because if you’ve got a bunch of them already, that’s probably actually all you need.

Particularly, if you know that people love them and people are opting in for them.

The idea that I want to present to you today is called crop rotation. So, you are going to crop rotate your opt ins and offers.

Basically, as you’re sitting down, creating a really simple plan where maybe you cycle through them each month. Maybe in January, you’re gonna be promoting offer A, particularly if it’s something that’s related. In February, you’ll start promoting offer B.

And by promoting, I mean you’ll mention them in your newsletters.

You’re talking about them on social media. You’re maybe you’re doing Facebook ads or something like that. It means it just keeps it fresh.

make money blogging

It keeps people interested and if you’re a bit more techie, there’s some really cool plugins you can use these days that allow you obviously to embed stuff straight into your blog posts and some of them will actually allow you to change.

So, it will allow you to just put a like a short code into a blog post and it will show up on the posts or maybe it sits below every post or above every post or on the second paragraph of every post, or even in the sidebar.

That’s another place where you can be every month cycling through. Unless, of course, that post has one which is far more relevant to it and is a specific content upgrade for that post, in which case, ignore me completely.

But this is for more the bigger, more overarching ones. If you’ve got a few of them, rather than promoting them all all the time and having people going into multiple different lists and multiple different sequences of emails, crop rotate them. Turn a bunch of them off, just do one for a month, and then switch.

Even better yet, put a system in place and get a VA to do this all for you, so it’s totally on autopilot. It means it keeps everything fresh. It means you’re continuing to attract new people because you’ve got seemingly all this great new stuff all the time but it’s not confusing, makes it simple, and simple is good.

That’s pretty much all I have to say about that. So, crop rotation. If this is an idea that sounds appealing to you, make sure you chuck us a like or a heart. Or share this with someone you think it’ll be relevant to and, of course, make sure you check back in same time next week for more Blog Tip Tuesdays.

And if you want more, head on over, of course, to secretbloggersbusiness.com where we are continuously crop rotating our different opt ins and offers.

So, who knows what’ll be up there right now but there’s definitely something cool because we’ve got about 15, which are constantly being cycled through.

So, head on over. Grab the latest email opt in freebie and start using it to help grow your blog or business.

I will see you back here next time guys for more Blog Tip Tuesdays!

Like a Boss: How to triple your blog traffic with Scottie Mom

Triple Your Blog Traffic with Scottie Mom

Find out how to to increase your blog traffic from the woman who tripled, even quadrupled hers!

Here at Secret Blogger’s Business we love nothing more than singing the praises of our amazing bloggers.

After all, your success means we’re doing something right!

So what could be better than sitting down (virtually of course) for an interview with our very first blogger of the month for 2017!

The reason this amazing blogger babe was selected as our BOM is because she’s continuously amazing us with her blog’s growth in traffic, social media followers and her willingness to help anyone in need.

So enjoy diving straight into our interview with none other than Amanda Bartlett aka Scottie Mom.

Through this interview we will learn how she went about doubling her Facebook followers and more than tripling her blog traffic in just a few short months!

Tell us a little bit about your successful blog!

A proud rescue dog mom, I write about Scottish Terrier rescue efforts and breed-specific health issues. I also write to entertain. Sharing the tales and adventures of my Scottie crew and in turn, spreading a little Scottie love to the world.

What’s your story – what or who inspired you to become a blogger?

It was my first day at a new job. I came home to find my dog Mr. K pretty lethargic. I don’t think I was home for more than an hour before I drove him straight to the emergency vet. I knew something was wrong. When we arrived, I was told he barely had a pulse.

After about a week in the hospital, Mr. K came home to me healthy as ever but with no explanation whatsoever as to why he was so sick. I wanted answers. Three months to the day later, a similar incident occurred with my other rescue Scottish Terrier Heather. Like Mr. K, she recovered fully after a stay in the hospital but I still didn’t have answers as to what happened, why and how I could prevent it from happening again.

So, I turned to blogging in hopes of connecting with other Scottie Moms and Dads who might be able to offer some advice or input. What was supposed to be a personal quest for answers has evolved into a passionate community of Scottie dog lovers who really do want what’s best for our fur kids.


Do you remember having a sort of ‘oh damn, I really can do this’ moment?

I always dreamed of becoming a full-time Scottie Mom where I could earn a modest living to support myself and the dogs chronicling their every move but up until recently, I thought it was just that: a dream. So, I have been climbing the corporate ladder during the day and fitting in Scottie Mom activities when I’m not completely wiped out from my 9-to-5.

As I approached my fourth year blogging, I decided it was time to go big or go home for Scottie Mom. I gave myself a deadline to turn Scottie Mom into something more than a hobby by my fifth blog anniversary. Around that same time, I discovered Kate McKibbin and Secret Bloggers’ Business. When I signed up for one of her free webinars, a light bulb went off. I had been doing everything backwards and making life so much harder on myself. I adopted some of her suggestions and that same month, I quadrupled my traffic.

The next month, I tripled the previous month’s traffic. And the month after that, I reached nearly 45,000 views. It was then that I knew I really could do this if I worked smarter, not harder.

What is the best blogging advice you have ever received?

Consistency really is key. Kate’s webinars taught me that.

What do you find to be your biggest challenge, and what’s something that has really worked for you in creating a successful blog?

The challenge:

My biggest challenge has been to figure out how to turn my dream into a reality and get Scottie Mom to the point where it could support me financially. Knowing my late Heather was at home battling cancer while I was at work every day really got to me. I’d like to think I’ve always known what’s important in life but those months showed me why making Scottie Mom a success was so important to me.  Those hours I could have been with her at home is valuable time that is now lost to me and I want to do everything in my power to make sure I’m here as my darling Mr. K ages. He’ll be 11 this year!

What’s worked:

When I looked back and tried to figure out what I had done differently in recent months as compared to years past that allowed me to finally break through and shatter traffic and engagement goals, I determined there really only was one change in what I was doing. It wasn’t the content. I hadn’t refreshed it with new graphics or anything like that. It wasn’t marketing. Everything I’ve earned to date has been earned organically. It simply was consistency. Now, I’m taking consistency a step further and making time to plan out content so it all makes sense.

how to triple your blog trafficWhat is the thing you are most proud of in regards your blog or something amazing that has happened because of blogging?

What I love most is Scottie Mom‘s community. We’re a passionate bunch! I’m amazed every day to see the thousands of strangers from around the world band together over our love of a rather iconic (but still relatively uncommon) breed. Some of my biggest moments have been shared with thousands of people I’ve never even met. And yet, it doesn’t feel at all weird.

Any tips for other bloggers who want to build a successful blog of their own?

Listen to your readers. Watch what they ‘like’ and they don’t. Ask what it is they’d like to see more of. And then give them exactly what it is they’ve asked to see.

Be patient and don’t expect to grow overnight. It isn’t about the number of followers you have as much as it is about building a loyal, engaged community.

If you could blog from anywhere in the world, where would it be?

Anywhere my Scottie dogs can be nearby – preferably somewhere with a large, fenced-in yard. 🙂

What was it that made you decide to join the Blog Squad / Boss Squad community?

I achieved so much by participating in Kate’s free webinars that I’m convinced Boss Squad will help me take that next step toward achieving my goal of becoming a full-time Scottie Mom.

How would you describe the Blog Squad / Boss Squad community to a friend?

I would describe it as a community of like-minded and supportive individuals.

Moving forward, what’s next for you and your blog?

I have been working on a special project in the wake of my dog Heather’s passing that will be unveiled in phases.

My goal is simple: to help other Scottie Moms and Dads who are facing or who will face canine cancer and other conditions that affect this breed more than others by providing easily digestible information and a level of support not currently available in one space.
We love seeing the success of our students and fellow bloggers, so please make sure you check out Scottie Mom and prepare for an overload of cuteness with rescue Scotties wearing sunglasses and cute scarves getting ready to be adopted!

Maybe you’d like to follow in Amanda’s footsteps but maybe don’t know quite where to begin. If so, check out our FREE – Blog 2 Profit workshop, for details click below!

 

How to make a good Facebook Live into an epic one!

How to make a good Facebook Live into an epic one!

How can you make a good Facebook Live into a totally epic one?

Well first, let’s just start by acknowledging the elephant in the [virtual] room. Facebook Live can be scary shit.

I bet you even the most successful entrepreneurs with hundreds of thousands of followers will still tell you that they get a few butterflies in their stomach before jumping onto a live video chat.

It’s basically the modern day equivalent of having to give a speech in front of the whole school when you were a kid. Even if it was a topic you knew really well, as soon as you realised how many people were going to hear you talk…you all of the sudden just forgot the entirety of the English language.

Ok maybe not quite so dramatic.

The point is – I understand how intimidating it can be, however, the amazing feeling you get when your live video goes really well is worth a bit of nerves!

So how can you make sure that you walk away from your Facebook Live chat with a bit of spring in your step from all the hearts and smiley emojis and ‘you go girl’ encouraging comments you got?

Basically, how can you go from a good Facebook Live to a “wow holy crap, that was the best 4 minutes of my life” Facebook Live?

Watch the video and find out – or read through the transcription below!

Plus if you have any other tips that have really worked for your Facebook Live chats – let me know in the comments below I would love to hear them!!

Also, for more tips on dominating Facebook Live, check out my post on How To Use Facebook Live To Grow Your Blog (& Love It)!

Happy Blog Tip Tuesday x

Hey there,

it’s Kate here from Secret Bloggers’ Business and welcome back to Blog Tip Tuesday, where you get tips and tricks for a better blog.

Now this week’s tip, it’s all around how to get the most out of Facebook Live.

Facebook Live, as you’d have seen, it’s kind of everywhere right now. It’s getting a lot more engagement and a lot of different types of posts so everyone’s kind of jumping onto it but how do you get the most out of it?

How do you make those posts really go that extra mile? Well that’s what this tip is all about.

There’s a really simple thing that you can do and this works really well if you’re promoting something. For example, if you’ve got a launch coming up or maybe you’re doing a challenge or you’re launching an ebook or you’re doing an interview or something like that, so basically this is a Facebook Live that’s about something that’s important so you’d be happy to put a little bit of budget behind it.

To make sure it gets seen by as many people as possible, there is a set of steps that you need to do.

First of all, you need to plan out a time for this Facebook Live and then you need to let your email list and the rest of your social media know when that is. Say “Hey, tomorrow I’m going to be doing a Facebook Live at X time, come along!” and then send them a reminder just before it happens, maybe ten minutes before jumping on Facebook Live, just say “Hey hey, just a reminder I’m going live in 10, come over and join me”. This means that you’re going to have as many people viewing it as possible.

Next step is, when you do jump on, ask them a question. Ask something simple that’s going to get some comments, so something they can give a one or two word answer or something that’s a sort of ‘do you prefer A or do you prefer B’ scenario.

People love giving their opinion, particularly if you make it easy for them. When you’re getting those comments, all of the sudden your posts gets boost up the algorithm, because it looks like something’s getting a lot of engagement.

It can also be good to ask for likes and hearts and things like that because, again, that all adds to the algorithm. Once you’ve done that, and you finish your Facebook Live, let it run for a little bit, for a couple of hours, see how it goes organically and then add your budget to it.

You’re going to get a lot more bang for your buck that way and that Facebook Live is going to be seen everywhere!

That’s it for me this week guys.

I hope you liked that tip. Make sure you share it, make sure you come and follow the Secret Bloggers’ Business Channel over on YouTube or head to secretbloggersbusiness.com for more blogging tips.

I’ll see you all next week!

Like A Boss : How to start a blog in a crowded niche (and still kick ass!)

Rani from You Totally Got This decided to start a blog less than 2 years ago within the healthy food space which is easily one of the most saturated markets on the internet.

What is Rani’s point of difference? She focuses on easy, mid-week meals.

That’s it. Genius.

Sometimes simplicity is the answer as Rani has well and truly proven in her first years of blogging – and she’s sharing all her best tips in the latest issue of SBB Magazine!

You’ve been blogging for a relatively short amount of time- can you tell us why you decided to start blogging and what made you choose to start a food blog?

start a blogI wanted to write. It was something that I had always loved doing, but stopped when I started my first full time job as a tax lawyer. At first I decided I wanted to write a novel, but when I realised I was never going to be able to do that holding down a day job with a serious reality TV addiction, I opted for a blog. At first I wrote about anything and everything from diet pills to the health benefits of activated charcoal (yep it’s really a thing), but the posts my readers loved most were recipes, so food became my focus.

What three advantages do you think you have over bloggers who decided to start a blog ten years ago?

Bloggers starting out now are really lucky.

There is such a huge community of experienced bloggers who generously share their knowledge and experience with us newbies. This has helped me avoid mistakes and spend my time focussing on the things that work.

Social media has also been a huge game changer in the last ten years. It means you can reach thousands of potential readers everyday, without having to rely on search engines or word of mouth recommendations, it’s completely awesome.

Plus, blogging is so much simpler these days. We have access to amazing tech tools that mean you can build and manage a website without knowing any code. Chances are if I started my blog 10 years ago my brain would have exploded, and I would still be rocking in a corner somewhere.

Finding a specific focus changed everything. It became so much easier to create unique content, engage with my readers and start building an awesome community.Click To Tweet

What one advantage do you wish you had that older bloggers have? 

Deciding to start a blog when there weren’t, a gazillion other super amazing blogs vying for the same traffic and audience.

How do you decide what to publish on your blog/social media platforms? Do you pre-plan or just write whatever pops into your head? 

I love the idea of being an organisational ninja with a fabulous content calendar, but invariably my yearly planner is still sitting on my desk unopened on 31st December. Keeping a list of random blog post and recipe ideas on my phone is something I’ve been doing for a while, but mainly when I sit down to write I just wing it.

I am a bit more organised with social media – I have recently started using CoSchedule (which I love) to promote my blog posts, and share stuff to Facebook, Twitter, and Pinterest. But I never schedule Instagram. I have developed such a close connection with my followers, that I want to share my day with them as it happens.

What’s been the most effective methods you’ve used to grow your audience for a new blog?

I am so fortunate to be an ambassador for the I Quit Sugar 8 Week program (yep, I quit sugar, but I’m still fun…promise!). I had the opportunity to take over the I Quit Sugar Instagram account with some of the other ambassadors, and recently had a recipe featured on the I Quit Sugar website and social media channels. These features drove a tonne of traffic to my website and have helped me grow my subscribers and social media followers.

Don’t let the fear of making mistakes, or being embarrassed hold you back from doing something that you will truly love.

The other thing which has really helped is getting to know other food bloggers. I didn’t really set out to do this (cos shy) but over time I have developed some wonderful relationships with bloggers and influencers by engaging with them on Instagram. This has lead to opportunities like guest posts, and recipe features, but also access to resources for food bloggers I never knew existed like, private Facebook Groups, conferences, and recipe  sharing websites.

What big changes do you see in the blogging world for 2017? What should we be keeping our eyes on?

I think the way blogging success is measured will continue to evolve. The focus seems to be shifting from the number of page views and unique visitors, to the strength of your community and engagement rates – yay for that!

I also think we’ll see people putting more of themselves into their blogs. With things like, Instagram Stories, Snapchat and Facebook Live, it’s becoming easier to connect with readers on a more personal level.

I think they are going to be huge this year!

How to start a blog off simple, strong, and smash your competition!

Want more? Click here to read the rest of this interview with Rani in the latest issue of the Secret Bloggers’ Business Magazine.

Quick & easy tip on how to reuse your old content for this killer Pinterest strategy

how to reuse your old content for this killer Pinterest strategy

How can you reuse your old content to create a killer Pinterest strategy?

killer Pinterest strategyFirst of all, Pinterest is definitely the cool new kid on the playground. Like the kid that may have been hanging around your neighbourhood and you’ve seen them before. But now they’re at your school and they’re insanely good at basketball so now you just want to spend all of your time befriending them. Kind of like that.

Except the playground is the internet. And basketball is mainly just insanely cool DIY projects – the kind that look complicated but can be done in 5 minutes or less (or so Pinterest claims).

So how can you take your newfound friendship with this colourful social media platform to the next level? By breathing some life back into your older blog posts and creating a killer Pinterest strategy.

In this video, I’ll show you exactly what I mean – click play and dive right in.

Happy Blog Tip Tuesday x

Hey there.

It’s Kate here from Secret Blogger’s Business and welcome back to Blog Tip Tuesday where you get weekly tip and tricks for a better blog.

Now, today’s tip is all around how to get a bit more love to some of your older, best content via Pinterest.

Pinterest has really only taken off in the last few years and if you’ve been blogging for a little while, it might have actually taken you until recently to be really into your Pinterest groove to have the right kind of images, to be pinning regularly, all of that stuff that you know you need to do to make the most of Pinterest to make your content as pinnable as possible and to get as much traffic coming back to your blog via Pinterest.

What about your old content?

Your blog post is still sitting there and I bet a lot of that is still really relevant. So my tip for you this week is to go back, jump into your Google analytics and find maybe five of your best older posts back before you had really upped your Pinterest game.

Then, just go in there and repin them. Make sure you update the images, make sure you’ve got the right kind of images embedded, they’re the right size and if you’re using a tool like Social Warfare or something that allows you to set the image be pinned and the description, go on and update those as well.

Even if you want to go a bit more gangbusters, maybe something that you regularly do every couple of weeks is go and update a couple of posts so eventually all of that older, relevant, still great content is suddenly going to be getting a bit more love from Pinterest because you’ve just, as I said, made it a bit more pin-worthy.

Of course, you can start this as part of your daily, weekly, monthly, Pinterest scheduling. Keep going back and repinning some of that content!

Now, of course, with anything on Pinterest, you’ve got to allow six to eight weeks to really see whether or not it’s taken. But I bet you it does, and when it does, you’re going to all of a sudden start to see a boost, not just in your new posts but some of your older ones too.

It’s going to also be great for anything seasonal! If it’s coming up to say, Halloween and you’ve got posts from last year, go update them, put in some prettier pictures, make them more pinnable! Then start pinning them about six to eight weeks out actually from Halloween. You’ll start to notice traffic coming through from Pinterest to that seasonal content as it gets closer and closer.

That is my tip for you this week.

Go and make those old posts as pinnable as possible and reap the rewards. If you’ve got any other tips around Pinterest or updating, refreshing old content, post them below. I’d love to hear them! And if you like this video, please like it or share it with any of your blogging friends so that they can get the most out of it as well.

Of course, if you want to never miss out on an episode of Blog Tip Tuesday, head on over to our YouTube channel and subscribe. Or jump on our email list, check our latest content, freebies galore!

I will see you there shortly or next week for more Blog Tip Tuesday!