Hi, I'm Kate

I am a very-tall, pug-cross loving, shopping obsessed, super nerdy pun-enthusiast and way back in 2007 (after cutting my teeth in the magazine industry) I started my first blog, Drop Dead Gorgeous Daily from scratch.

I had no idea what I was doing.

I didn't even realise it was a blog (I didn't even know what a blog was to be honest!)

But I must have done something right as DDG grew to have over 500,000 readers a month, with multiple 6-figure revenue and 5 staff. 

And now I want to show other bloggers and online business owners how they can do it too, because if I can, any one can, once they know how (but much, much quicker of course!)

And that is why I created this blog, Secret Bloggers Business, and why I created my much-loved online courses; Bloggers MBA, Start Your Blog With A Bang, Ready Set Blog and the Blog Squad & Boss Squad community. 

I'm so excited that you have dropped in to say Hi!

And PS - The weather up here is just fine, thanks for asking!

If you are new to my part of the Internet then here are a few things you might like to do first!

  1. Join the Secret Blogger's Society. It's a FREE online club for bloggers and online business owners and members get a whole heap of benefits, like access to our exclusive Facebook community, monthly blogging planners & prompts, a bi-monthly blogging magazine, first dibs of courses and events and loads more! JOIN IN THE FUN NOW!
  2. Read this blog post. It's one of my favourites, and covers off all the biggest lessons I have learned from running my two successful blogging business for the past too-many-to-count years.
  3. Check out (and get your name on the wait list for) the Boss Squad & Blog Squad. My one-of-a-kind online community and coaching hub for bloggers and business owners.

One thing I get asked again and again is how I turned my little shoe-money side-project into an amazingly rewarding and profitable business.

Well, it's just that. I've always treated my blogging like a business. And you can too!

I was lucky enough to have a background in both publishing and advertising, and a degree in business as well, so I had a head start.  The rest I learned the good old fashioned way, with nearly ten years of trial and error, hard work, and occasionally even a few tears.

Over my blogging journey I have created my own collection of nail polishes with Revlon, been the official blogger for LÓreal Melbourne Fashion Week (twice), sat front row at New York Fashion Week, been named the Female Tech Entrepreneur of The Year (2015), been nominated for Cosmopolitan magazine's Fun Fearless Female awards and the B&T Women in Media awards, and named one of Anthill's 30 under 30 entrepreneurs. I guess you could say, I know my stuff!

Now I've turned my biggest blogging and business lessons into six different online courses and programs for bloggers and online business owners.

What are people saying about SBB?

  • Blog to Boss helped me save so much time in figuring out the nuts and bolts of the how to plan and launch my eBook. I had been putting off launching my first digital product for a while and B2B was a complete game changer in terms of helping me stay accountable, keep motivated and on track. But the most invaluable part of the course was the insider knowledge from Kate who has 'been there and done that' to break down each part of the process into step-by step chunks. Kate is super approachable and being able to ask questions and having her support along the way made the whole process enjoyable! I'm over the moon to have launched my first eBook Glow and will be able to easily transfer this knowledge into eProducts I create in the future - thank you Kate!

    Rachel Gadiel
    Rachel Gadiel www.rachelgadiel.com
  • This course absolutely changed the way I think about blogging and moreover it's made blogging more fun for me. I has definitely focused and centered my content, and in addition to helping me come up with AMAZING ideas for income generation (in my humble opinion), the course has also provided an awesome community of bloggers and entrepreneurs with whom I can bounce these ideas around. Kate makes building a viable online business that I love from a faraway fantasy to an achievable, do-able reality. And you don't have to be a super-advanced, techie geek to get there. Yes, it's hard work, but this course has made it so easy and fun.

    Clara www.blisslifestylecollection.com
  • Hands down one of the best investments I've ever made for my business. A game-changing course filled with information, support and guidance that is top notch on all levels. Kate's course gave me the skills, confidence and drive to create a product that is not only profitable but packed with value that I'm incredibly proud of. After the amazing success of my first course Digital Bravery (which was created during Blog to Boss), I'm now already on my second course, with plans for another later this year and already brainstorming other digital products. Kate killed it in this course! So grateful I made the investment which at first felt like a lot and now I pinch myself for not investing in myself sooner - it has changed the way I look at investing in my business, a small drop in the bucket compared to what you could possibly earn.

    Jaclyn Carlson
    Jaclyn Carlson Blog Society / Digital Bravery
  • I have officially created my very first eCourse and it feels incredible to have taken something which was just a small seed of an idea in my soul, create it with all of my love, and put it out into the world! Every time I hear from one of my Beautiful Life Bootcamp enrollies on how much they are getting out of my eCourse, my spirit soars - I love helping and serving people and I'm so grateful for Blog To Boss (and the amazing Kate!) for showing me how it's done. The Blog to Boss course distilled the huge volume of information on running an eCourse into a simple, comprehensible and actionable format. The insider knowledge of what works best in terms of technology and marketing was super helpful - but the absolutely best part of the course was the incredibly supportive and uplifting Facebook community - they were the accountability partners (and sweet, soulful cheerleaders!) I needed to get my eCourse Beautiful Life Bootcamp out into the world. It's one of the best decisions I've made! It saved me weeks, probably months (maybe even years?!) of trial and error, head-banging and trying to reinvent the wheel. I had a burning desire to share my darling eCourse Beautiful Life Bootcamp with the world and teach and help so many souls with expanding their happiness, creating their dreams and blossoming into the best version of themselves - but I have to admit, I didn't have the same burning desire to learn all the complex techy stuff and spend years getting bogged down in things that didn't serve my audience. Blog To Boss made the incredible journey to the creation and completion of my eCourse so much faster and easier than if I had gone it alone - which meant I could focus on making the BEST possible, value-packed and professional product for my gorgeous Bootcamp enrollies. It's one of my proudest achievements to date and I can't wait to run it again and again!

    Elyse Gorman
    Elyse Gorman Notes On Bliss / Beautiful Life Bootcamp
  • I've been reading blogs for several years but often wondered about the why, what for and how to. How did they pull it all together, make it profitable? SBB tells your exactly how it's done. It's great for beginners but also for those who want to move to the next level. Thanks Kate.

    Trina Surface Hug (www.surfacehug.blogspot.co.uk)

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