Blog Tip Tuesday: How to turn a free PR request into a paid one

OK, OK, the site is back up, woo hoo (I may or may not have been doing these around the house all last night... and you thought my only skills were online ones!)

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So, anyway, if you can tear your eyes away from the twerking toddler above (I know it's hard!) we can get down to business. And by business I clearly mean chatting about something that I know you have all experienced at some point (or will be experiencing very, very soon!). And that is just what do you do to turn a request for free coverage from a PR into a paid opportunity.

It's not as hard or as scary as it sounds. Click play now and check it out.

Oh and if you have any other tips, or even crazy stories, about working with PRs and brands then leave them in the comments below.

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Showing 20 comments
  • Reply

    Great tip Tuesday again this week, thank you! Saying no or even when to say no thanks can be difficult when you’re just starting out.

    • Kate McKibbin
      Reply

      It really can, I am a total people pleaser by nature and saying no is still not my default, but you have to draw a line in the sand and I think it’s always better when you do x

  • Sarah F
    Reply

    I have come across this a few times now, where the brand has given me specific hashtags and links to use and wanted guaranteed links but were not interested in a sponsored post. This is such a great tip and I really value your advice and how you worded it so it still sounds very professional but reflects that you value your time and space on your blog.

    Thanks Kate!!!

    Sarah | Bows & Pleats

  • Rebecca
    Reply

    You hit the nail on the head! Very well said! I really didn’t know how to approach this, but you have provided a script that is kind, informative, and professional! Love it! Thank you so much for sharing this!

    • Kate McKibbin
      Reply

      Yay, glad you liked it. I find it so handy to have some of these scripts saved as canned responses in my email too, so then you don’t even have to think about it when you respond x

  • Amy @ Eat Pray Workout
    Reply

    Hey Kate – totally agree with you! I get these all the time and like you say, often they are looking for unpaid because their clients are without a budget. However, I have had flow through work from the same PR company after rejecting other unpaid work in the same manner you have suggested.

    Loving your vids! xx

  • Reply

    Kate, love this – thank you!
    So often I reply the such requests with a thank you, but here’s my media kit email – and then hear back with a ‘the client has no budget right now’.
    But the only way we can be seen professionally is if we’re mixing up the ‘free’ editorials with the paid sponsored posts, and really acknowledging our worth. As much as I love some free products – they don’t pay my bills or support my family.
    LOVING your vids and the great advice – this one came at perfect timing today!
    XX

    • Kate McKibbin
      Reply

      Exactly, it’s the same in print or any other publications too x

  • Amy T
    Reply

    This is perfect, thanks Kate! You’ve given us the ideal response to sound personable and approachable, but also reinforce the fact that blogging takes time and that we’re professionals, just like the PR’s themselves. Lifesaver!

  • Jodine
    Reply

    Oh to have this issue, ha ha. Will store this away in my toolbox for ‘one day’ 😉 Loving the vids!

  • Felicity
    Reply

    Great tip Kate!
    I’m sure new to blogging, so haven’t done any sponsored posts as of yet, but this has definitely been on my mind.
    Would you ever do any free sponsored posts though? Is it good to mix it up between paid and not paid? And if so, then how would you choose?

    • Kate McKibbin
      Reply

      Free sponsored posts are just editorial, and bloggers do that all the time, it’s most of our content. It’s our jobs to take all the info and new product updates we are sent and sift through it and present the best ones to our readers in the most beneficial way. So yes, I do free posts all the time. Although I would never do a free post where the brand had any say or rules around what I wrote, editorial needs to be 100% your own point of view and voice and if a brand has any say on that it is no longer authentic (and also usually no longer in the best interest of your readers, so why would you do it?) x Does that answer your question? x

  • Nicky @calmlykaotic
    Reply

    Total blog newby here, and just working through your first week of Better Blog Day emails and finding myself clicking through to all your helpful links like this one … loving the content, help and insight. I missed this round of your ecourse but I’ll be keeping my eye out for the next. Thanks Kate x

  • Lena | Lena Talks Beauty
    Reply

    Thanks for this! I often have brands wanting for me to work for free, and as my audience has grown I’ve decided to start charging for posts. I’ve been surprised at how often they say they have no budget and yet will spend a lot on marketing and advertising with traditional media.

  • Martha
    Reply

    Spot on! I actually landed on your blog after a bit of Googling because I had just gotten an email pitch for “exposure” and was scratching my head over how to politely reply that as cool as the pitch sounded, I don’t work for free. Your tip was just what I needed. Thank you!

    • SBB Team
      Reply

      Yay! We’re glad you found it helpful 😀 Lauren x

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