DO YOU HAVE AN ONLINE BUSINESS SCORECARD YET?
You know how some weeks everything seems to be running smoothly.
Your traffic is flowing, so are the sales, your inbox is under control and you seriously start to think that you have "finally" figured this whole blogging and business caper out (self high fives all round).
Then two weeks later everything is a mess, your blog posts doesn't go out, neither does your newsletter, you're hiding from your todo list, comments are going unanswered and your Paypal account is looking lower than an ants nether regions.
Those are the weeks that you start to wonder if all the effort is worth it, if you're really going to be able to do this thing, and maybe if you'd be better going back to get a "real job" like your Aunt suggested after all.
Well hold the phone lovely.
Before you completely abandon ship, I want you to re-read those two scenarios again.
Case #1 - You post, you send your emails, your inbox is sorted, you engage with your community = more traffic, and more sales.
Case #2 - You don't post, you don't email, you haven't responded to anyone = less traffic and less sales.
Hmmm... is there a connection here?
Could all those people (myself included) who bang on almost constantly about how you have to be creating and sharing consistent quality content really be on to something?
Well this is something I have been thinking a lot about recently, after what was meant to be a short spate of insane business turned into almost 6-months of working harder than I ever have in my life (and my content creation sort of fell by the wayside because it just didn't seem as important as the 5,639 other things I HAD to do that day).
I noticed that there was a direct link between sales and traffic, and whether or not I had done those more basic "maintenance" things that I always put off to last (aka creating content and newsletters).
If I did what I was "supposed to do", everything was peachy. If I let it slide, well, disaster!
So (as I like to do), I decided to try and make this little experiment into something a bit more fun, and I created for myself a "business score card", which I had to fill out each week.
In it I put all the must-do things I needed to do each week, then added up my score of how many I did do (+1 point) and how many I didn't (-1) and compared my higher scoring weeks with my more successful ones, and guess what. They matched (almost exactly).
And because all of a sudden I could see this direct correlation between:
A- the work I put off to last getting done,
and B - the amount of cashola sitting in my bank account, well suddenly I was a little more motivated to actually get those less crucial things done.
Want to try it?
I've created a blank business score card template for you all to download, customise and complete.
But before you do just a few ground rules & thoughts around what can go in it.
Firstly, I am a big believer that yes consistency is king, but reality is Queen. And by that I mean your content schedule has to actually be something you can realistically stick to (while still allowing you the time to do the bigger things you need to do to grow your blog). So if weekly isn't going to work, try fortnightly thats cool (maybe make your scorecard fortnightly also?). You have to make it work for you.
Secondly, I don't want this to be yet another list that is overwhelming you into inaction. So I only want you to put a maximum of 10 things on this sheet, less is even better.
And you might end up changing what 10 things you include as you go along if you notice something is or isn't actually crucial to your blogs results.
Need an example?
Well on mine I have:
If I do all these things on my blog, I know that week (and probably the one after), things are going to be super cruisey.
If I don't? Well then the numbers start to drop. And if I don't a few weeks in a row, well yeah, nothing good comes from that!
Want to try it?Could one simple piece of paper make your blog + biz more successful? @secretbloggersbusinessClick To Tweet
Download the score card below and give it a go, and make sure you pop back and let me know if what you discover!