My simple content creation process to create crazy amounts of shareable content in less than 2 hours a week

When it comes to creating content (aka blog + social media posts), there seem to be two very different types of people.

Entrepreneur A is a real perfectionist, and love creating content. They love it so much they end up spending about 80% of their time on it (and never get anything else done).

Entrepreneur B is kinda the opposite, they spend so much time doing everything else that they kinda just phone in their content (if they even do it at all).

And neither are ideal.

Personally, I am a reformed type A, turned recovering type B thanks to a new content creation system I’ve created for myself which lets me easily create all the content I could need in less than 2 hours a week.

Do you A - spend all your time creating content, or B spend all your time avoiding it (this will help with both!)Click To Tweet

content creationLuckily, today I’m sharing my content creation process with you so you can create crazy amounts of shareable content in less than 2 hours a week!

This is something new that I’ve been doing in my business that’s been saving me so much time, and that’s been really helping me to up my content game.

We all know how time-consuming content creation can be.

You’ve got to be doing Facebook Lives and Instagram.

You’ve got to be doing blog posts and newsletters.

And, all of it has to be new, fresh, original and interesting.

It just makes you want to go and have a big nap, right?

So, I sat down and I’m like, “How can I hack this? How can I make this as easy as possible to get as much stuff done as possible”

And this is what I’ve come up with.

Content Creation Tip #1: Lights, Camera, Action

First, every week, I do a Facebook Live and I do it on multiple devices.

Each episode of SBB Live is streamed through Facebook Live, through my laptop plus, I have iMovie recording it at the same time.

iMovie films it at a better quality than the Facebook Lives get filmed at.

We are then able to edit it and upload it to YouTube with a good quality.

When we were doing it by downloading the Facebook Live directly from Facebook, it was really fuzzy and it wasn’t great quality.

Content Creation Hack #1: Get iMovie recording at the exact same time, so you don’t have to do it twice, and then upload the iMovie version instead.

And, of course, we’ve also just started doing the Instagram Live as well, at the same time.

That’s three pieces of content you’ve created at once.

But it doesn’t stop there, that would be way too easy!

Content Creation Tip #2: Post Production

Once this Facebook Live is over, I’ve got a series of steps that I go through.

Firstly, I jump into iMovie and I quickly edit the video that is in there.

I just edit out a little bit of the intro because this is going onto YouTube, and I’ve already got a trailer for that.

I then use the HandBrake app to compress it before we upload it. And that still keeps it a really good quality, it just means the upload time is about 10%.

Content Creation Hack #2: Anyone that struggles with how long it takes to upload videos, get the HandBrake video compression app. It’s free.

content creationContent Creation Tip #3: Teaser Time

Once I’ve done the main video, I create a one-minute teaser from it.

I scroll through the video and I try and find a minute-long segment, like a real snackable bit of information.

You know, something that’s just one tip, or one moment of brilliance (if I have one!)

They don’t always happen, but I can definitely normally find at least one good tip.

And then I create a short preview video, which I then can upload as a teaser.

I tell people to go check out the full video either on YouTube or over on the blog post when it gets loaded up the following week.

That’s now 5 pieces of content that have been created.

content creationContent Creation Tip #4: Strike a Pose

Whilst I’m uploading stuff, I go and do a mini photo shoot.

Because in my world, having a full face of makeup and clean hair and not being in gym gear is a rarity, and it normally happens only on Facebook Live days, so I try and make the most of it.

What I like to do here is create a backlog of branded photos, of myself and my desk that I can use on Instagram.

I can also use inside my blog posts, and I can use for promotions.

It’s so expensive if you’re wanting to go out and get regular photo shoots all the time.

I also tend to hate the photos that other people take of me because I tend to pull really horrible faces.

I bought an Olympus Pen E-PL8 camera recently and it’s awesome!

It connects to an app on your phone which works as a remote control.

You can see what the camera’s seeing, do timed photos, timed multi photos and then the photos are saved in your camera and in your phone.

I normally try and get about three to four photos of various things.

Some I’ll use to promote this post, some I’ll use over on Instagram, some I’ll just stockpile and they’re just great to have for later.

Content Creation Tip #5: Touch-Up

I then edit them super quickly in my phone.

I’m using the Color Story app, which is easy to make your photos look amazing.

And because I’ve played around with it enough, I’ve saved my photo settings

So each time I upload a photo, I just go into saved settings, pick my saved one for inside or outside, I’ve got two, and then it does it, you save it, and you’ve got a pretty damn good looking photo.

Next, I upload those photos into Slack because I send them over to my team, but you could also just pop them into your Dropbox.

content creationContent Creation Tip #6: Finishing Touches

My team then uploads the video to Rev and they transcribe it

It’s a $1 a minute, so every one of these takes about 10 to 15 minutes, so that’s $10 to $15 a month and you pretty much have a blog post.

We then create next week’s blog post with this very video and the transcription below it.

Of course, you’ve got to read through and edit the transcription so that it makes sense.

I then write the newsletter and the intro to the post that is going to go with this video.

My team then set up the newsletter and blog post for me.

Content Creation Hack #3: Do all of your content creation the same day you do your Facebook Live, whilst it’s all still fresh in your mind.

Content Creation Tip #7: Promo Time

The lucky last thing that I do is I take all the images and I jump into both Canva and Schedugram.

In Canva, I upload the photos that I’ve taken into a folder and then create two different images with them.

We’ve got our YouTube video template where I just pop in the picture and change the text.

And then our pinnable template, which goes inside the blog post image.

This takes about two minutes to upload and update those templates.

In Schedugram, I upload three or four images as well.

Normally, I’ll just schedule in one Instagram post, which will be promoting the blog post the following week.

I know it’s a lot of steps, but it probably takes less than two hours, and that includes the time where I check over the newsletter and I check over the blog post before they go live on Monday

And that’s a whole bunch of content, which is all set up, all scheduled, all ready to go and all original

It’s been a massive game changer and lifesaver.

These posts are also great for SEO.

Particularly if you have a keyword in mind at the start as it gives you a really long blog post and you’re going to jump in and edit it so you can easily add in subheadings, and whatnot, to make sure that it’s totally SEO’d.

Grab your free step by step content creation guide + checklist here

If you’ve got any other great little hacks or tricks about how you can get more bang for your buck with your content, as well as creating it, but sharing it, let me know in the comments.

 

Top 3 Things : Multi-tasking exercise, Active Campaign and 6-month plans

To start off, the first thing that I’m loving, and this isn’t necessarily business related but it does come back to business, is I’ve started taking a walk every day.

Every single morning, I get up, and the first thing I do is I go for a massive walk. And now, luckily, it’s started being better weather here in Melbourne, but I was going for a walk regardless, rain, hail, or shine.

And the weird thing is, I’ve been trying to do something like this for a while. I have always had bad knees, and I recently had an elbow injury as well, so there’s not much I can do. I did try go to a personal trainer. I said, “What can we do that doesn’t involve my arms and legs?”, and they just laughed and said, “Go away, get better, and come back later.”

So I’m back, stuck with walking. It’s the only movement I can do at the moment. And I’m like, “Bugger it. I’m going to make this fit into my schedule.”

I thought the best way to do it would be to go out first thing in the morning. So we get up, everyone has their breakfast, everyone leaves the house (I don’t have to commute because I work from home), and I go for a walk outside for over an hour and try and get as close to my 10,000 steps as I can before I start the work day.

You know, aside from the physical benefits of doing that. I’ve found it’s been, literally, the most productive thinking time I have all day.

It’s amazing.

I’ve got my headphones, and I’ve got an Audible subscription, and I have audio books all ready and cued up. But sometimes I find the ideas are just firing so much that I don’t even need them… I’ve realised I’ll get to the end of my walk and I didn’t even have my headphones in.

 

 

It’s just so nice to be wandering around, out in nature, alone with your thoughts. That’s when some of the best ideas come through. That’s when you get to really nut things out.

And then I sit down at my desk, and I’m just the most productive I’ve ever been. That’s something that is working really well for me.

I find going out and doing super high impact exercise doesn’t fit well and makes me stupid for the next couple of hours. If I do anything that kind of gets the heart rate going too high and drains all the blood out of my brain, I have to sit around and stare at the wall for a little while.

So that is a thing that’s working really well for me.

What I am Trying

The second thing that I’m doing, something I’m trying out, is I’m trying to get a lot more organised.

We normally have a launch every quarter, and then we have a few maintenance projects that we do in between launch times such as updating courses or updating different parts of the site, or perhaps really focusing on SEO.

But the thing I find when doing that is you’re always busy, and it means you’re always slightly behind the eight ball. It doesn’t matter how much I say, “Right, we’re going to have this repeatable cycle,” we always end up being a little bit behind and feeling like we’re running to catch up.

So I decided, instead of planning my launches three months out, which is what I do at the moment, I’m planning them six months out. Which means I’m going to do these next two back to back, but it’s been really useful because we decided this is everything we want to get done over the next six months. Let’s just put it roughly into a spreadsheet.

It’s not even a crazy proper calendar. We’ve just gone, okay, these are the next 24 weeks and what do we need to be focusing on achieving? What tasks need to be done in each of those 24 weeks? Then we colour coded it for different projects.

Doing it this way we noticed so much double up, it was no wonder we always felt we were kind of behind the ball.

Just having that longer view, that six-month view, actually planning out six months in advance. Not just saying “all right in six months’ time I want to do this thing,” but actually breaking down all these things that we want to achieve over the next six months into the tasks that need to be done each week for myself and for my team, so we can really see what that workload looks like.

It takes a bit of time, but it will give you this excellent, long-term view. And it’s made me go, okay, well, maybe let’s pull a couple of those things back so that we’re not constantly feeling like we’re half finishing things.

I don’t know if any of you guys ever feel like that, where you’re always kind of running, running, running. And it’s like this project’s almost at 85%, and then we’ve got to start the next project because that’s what the timeline says. It doesn’t ever feel like things are getting ticked off.

Do you guys know how that feels?

So that is the second thing. That’s what I’m really loving. Just sitting down and having that six-month view.

I strongly encourage you to do it as it doesn’t take long and it’s not hard. All you need is a Google Drive sheet or even a piece of paper. Even get a good old-fashioned calendar, depending on if it’s just you or if you’ve got people on your team you need to be mapping out, as well.

What I am Leaving

As you’re growing and setting up your business to be something that serves yourself and your community well, creating the lifestyle you want so you don’t just end up being a slave to your business, you have to give things up. You have to say, “Okay, well this thing isn’t serving me anymore. It isn’t making my products better, or it isn’t providing the service.”

Yeah, so the thing I’m letting go this month is ActiveCampaign, which I think anyone who’s followed me for a while would be going, oh my goodness.

I still think they’re fantastic, but one of the things that we are really focused on right now is making sure we’re clear on our conversion percentages and all those annoying stats and metrics.

And, unfortunately, with the current technology stack we have, which is using WordPress and AccessAlly for our membership site, SamCart for our checkout, and Active Campaign for our emails and automations, it doesn’t give us the visibility that we need.

I’ll be honest, the ActiveCampaign stats kind of suck. They’re better than Infusionsoft, which is why we moved to ActiveCampaign in the first place because Infusionsoft’s were just non-existent. But they’re still not what we need at this level of the business.

We’re actually in the process of moving to Ontraport. It’s going to be about a six-month process, which just makes me want to curl up in a ball and rock back and forward in a corner. But I think it’s going to be super worth it and I’m excited to have a deeper understanding of another tool, that I can then share with you guys and with the people in my Blog Squad community and people doing my courses, so when they say, what’s the best this? Or, how do you do this in a different tool? I have more information.

So that’s my three things.

I’d love to know if you found this useful and I’d also love to know your three things! Or even one of your things.

  1. Is there something you really love right now in your business?
  2. Is there something you are letting go of and why?
  3. Is there something you are trying right now?

Do you want to learn how to create, market, launch and start selling a course in the next 60 to 90 days? Then head over to sbbrsvp.com to sign up to my upcoming workshop!

 

My Favourite Email Sales Funnels for Bloggers

Welcome to another SBB Live!

Today, I’m going tell you about something that I think a lot of people seem to get a little bit worked up on, and it’s something that a lot of people think is a lot bigger and harder and scarier than it actually is, so they don’t get around to actually doing it.

That is email sales funnels.

I know funnel is the cool buzz word at the moment.

Everyone’s talking about how their email sales funnel is doing.

If you haven’t had a chance to play with funnels or you haven’t implemented them yet in your blog or business, they might seem more difficult than they actually are.

Email sales funnels is just a nerdy way of saying selling shit on autopilot. #secretbloggersbusinessClick To Tweet

This might mean you don’t go and try them.

That’s a real shame because email sales funnels are brilliant tools, particularly for solopreneurs or for any bloggers or coaches or for anyone who doesn’t have a massive team yet.

Email Sales Funnel

Emails Sales Funnel: What Exactly is it?

An email sales funnel is a way of automating different parts of your business.

Email sales funnels help to grow your audience, grow your list and get you more sales.

So why wouldn’t you want to have that done on autopilot when you’re not having to pay staff to go and do it?

You can just set up the cool online bots and software to do it for you.

It’s not expensive.

It’s not scary, and I’m going to take you through exactly how to do my favourite email sales funnel.

My favourite email sales funnel, which is one of the first ones I set up, and it’s probably the one that’s made the most money for my business as well, as far as evergreen revenue is my warm-up funnel.

I call it our master funnel.

Other people call it warm-up, intro or an onboarding funnel.

Whatever you want to call it, it’s basically just the funnel that introduces people who join your list to you.

That’s what your warm-up funnel is.

It’s where you get that chance to really put your best foot forward

Show your best stuff to really grow some trust, help to give some value, get people to really know who you are, what you’re about and tell them how you’re going to help them.

Also, more controversially, to know whether you’re not for them because that’s another important service that your funnel can offer.

That is to stop those people who have maybe come in that is tyre-kickers, or they’re just having a look around.

Maybe they’ve stumbled across you from some weird Pinterest search. You’re not actually related to the stuff they’re looking for. They just want to get that one particular freebie.

You can use your funnel to filter them out so you’re not growing a massive e-mail list that’s just full of time wasters.

Instead, you’re growing an e-mail list of people who are really engaged, who are really interested in what you’re talking about and who really see the value in what you’re doing and who are starting to create that connection with you through the e-mails and the stuff that you send them.

Some good service providers for setting up your email sales funnels with are:

Email Sales Funnel

Email Sales Funnel: Keep it Simple

Firstly, just keep it really simple.

Now, a lot of people can get really carried away with all the cool stuff you can do.

Once you start playing with different automations and things like that, you’ll be going, “Oh my God, when someone reads this, a blog person would send them this. Then, when they sign up for this e-mail and click on this thing and this and this other thing.”

Then, you create this crazy complicated email sales funnel.

That’s when you get yourself into trouble.

Simple is better, and particularly when you’re getting started.

Keep it simple because that way, you’re going to know what is working and what isn’t.

If you’re wanting to jump in and make changes or tweak or alter anything, test different stuff out, it’s a lot easier to do than if you’ve got this crazy 50-step, with all different variations and A-B testing and all kinds of stuff going on, and it’s not working as well as you want it to work.

Keeping it simple also means you can implement it quickly.

You can literally get this up and running in a couple of hours.

Email Sales Funnel

Email Sales Funnels: What goes into it?

Most of us have multiple different ways of people getting onto our e-mail list.

You might have content upgrades in your blog posts.

You might have your big over-arching list builder that you use, whether it’s a challenge or a freebie or an eBook.

You might have different workshops that you do or different challenges.

All of these things are going to be sending people into your list.

You want all of these people to be having a really similar experience.

Make sure you’re keeping that in mind.

This is for after they’ve got their content upgrade or they’ve got their freebie challenge and they’ve received their e-mail going, “Hey, here’s your freebie,” the first step of your funnel is what happens next.

You can add them all into this email sales funnel.

Email Sales Funnels: Intro Email

The very first thing you want to do is send them an awesome introduction e-mail.

In this introduction e-mail is what I call “The love me or leave me e-mail.”

It’s almost like your about page.

You don’t have to go and write this stuff from scratch.

You’ve probably got most this info on your site already, but I want you to give these people a really good introduction to who you are.

Tell them who you are for and how you can help them.

Also tell them who you’re not for, and give them an option to self-select out.

If you know that your niche is about A, B and C, but not so much for D, E, F, then say that.

Say, “And so if you’re looking for D, E or F, I’m sorry. I’m not your gal. Click here to unsubscribe.”

You’re giving people a secondary revalidation of their choice to opt in because if they choose to stay, then, they’re like “Yes, this is where I’m supposed to be. This is the person I want to be following. They’re definitely going to be able to help me. I’m onboard. Let’s do this.”

You’ll want those who aren’t going to benefit from what you offer to unsubscribe.

They’re just taking up space and you end up paying for them because e-mail service providers normally charge you based on how many subscribers you’ve got.

If they’re just there but not interested then they’re costing you money.

They’re ruining your open rates, your interaction and your deliverability.

You don’t want them. Get them out.

Email Sales Funnel

Email Sales Funnels: How Many + When?

For the first couple of weeks, I like to send emails 4 to 5 days apart because if anyone’s like me, you’re probably opting into a few different bits and pieces.

You might forget that you opted into someone’s list if you don’t hear from them again until a whole week later.

For this first couple of weeks, I do send a bit more regularly.

The first week, I might send three e-mails. Then, in the next week, two.

Then, it goes to about a five-day cycle for the following couple of weeks for however many e-mails you want to send in this email sales funnel.

The number of e-mails you send is entirely up to you.

A great tip is to go into your e-mail statistics and find what have been your most successful e-mails that you’ve ever sent?

Go and have a look.

What’s got the best open rates, the best click through rates of all the e-mails that you’ve sent to your list previously?

Take those e-mails. Add them in, in an order that makes sense.

Now, of course, you might have to tweak them slightly.

They might be slightly out-of-date, but you want to really use this chance.

Put your best foot forward.

Share your best stuff.

Why rewrite it when it’s already there?

You’ve already put the time and effort into it. It’s just going, finding it and popping it into this sequence.

Email Sales Funnel

Email Sales Funnel: The Offer

Now, the third part of your email sales funnel is probably the most crucial part is I want you guys to make an offer.

Somewhere in the sequence, and it will really depend on what your niche is and what your product is.

If you don’t have a product yet, that’s fine, but try and find an awesome affiliate product that you can link to.

Something that’s got a good amount of commission that you can get back.

Something that you really stand behind, that really aligns with the stuff that you talk about.

You can even have a few of them sprinkled through, but I want to make sure that in this indoctrination series, you are giving people a chance to take the next step and also give yourself the chance to start earning some nice recurring evergreen revenue.

There’s lots of different ways to do this.

But just make sure that within that indoctrination series, you are offering, and depending on how long it is, you might even have more than one, that you are doing at least one offer.

You’ll have people that have come in. They’ve got the freebie. They’ve reaffirmed that yes, you are the person that they want to follow.

Then, you can send them a bit of value and roundabout e-mails, three or four, you want to make an offer of some sort.

Your offer can be subtle or it can be big.

Maybe you invite them to a webinar.

Maybe it’s a straight-off 50% off.

Maybe you’re going to give them a bonus.

Email Sales Funnel

Whatever it is, find a way to make a nice timely offer.

Do it out the front, because your new subscribers are going to be probably the most primed to take that next step.

If they’ve sought you out, and if they’ve been looking for that particular solution, that particular topic that you’re talking about, then probably right now, they have an issue.

They have something that they need some help with.

Right now, is the best time to be offering that next step.

I know some people like to warm people up months before they go and make an offer, but you don’t have to be aggressive about it.

Give those people who are looking for a solution right now, the opportunity to take that solution if you have one, rather than making them wait for it, in which case, they might have solved it themselves.

They might have bought someone else’s offering. Don’t be too scared to make that offer.

I wouldn’t do it in your very first e-mail, but give a little bit of value.

Then, feel free to send through some sort of related offer.

Email Sales Funnel

Email Sales Funnels: Recap

Email sales funnels are not at all scary. They’re literally just a series of e-mails.

There’s some really cool tools out there that allow you to do them. ActiveCampaign is my personal favourite. It starts at only $9 a month.

Then, once you’re creating it, keep it super simple. Don’t get too complicated, particularly at the start. You don’t need to go on and reinvent the wheel.

Your stuff you’ve already got that works, so the first e-mail you’re going to send is your love me or leave me e-mail where you introduce yourself.

Give people a chance to reaffirm that yes, you are the right person for them to follow, but also to opt out and leave if you’re not.

Do not be scared of scaring the wrong people away.

Then, your following e-mails, so the next five to 10 e-mails, which you can scatter out at varying intervals over the next few weeks, even months, they’re going to be the very best e-mails that you’ve ever sent.

Go through your stats. Find them. Pop them altogether. Tweak them slightly, and you’re good to go.

Seriously, this is not a difficult thing to do. You can go away and do it in a couple of hours.

You will be amazed, particularly if you’re in the third step, which is adding in offer somewhere out the front, at how useful this can be for your business.

How good it is creating that initial connection, creating that initial value, that trust and also starting to get some sales coming through, literally, day-after-day, without you having to do anything, so well worth a few hours, I reckon.

Have you got an email sales funnel set up in your blog or biz? Let me know how it works for you in the comments below!

 

Grow Your Online Business with 3 Simple (but mighty) Metrics

online business metrics

In this week’s SBB Live, I’m getting my data nerd hat on and talking to you about metrics!

I know it doesn’t sound sexy and I know a lot of you are probably going, “Yawn, off, I’m out of here. I don’t want to talk about analytics and metrics.”

But seriously, it’s a really, really important topic!

Online Business Metrics: Why so important?

A lot of people get super obsessed with analytics that don’t really mean anything.

Being super concerned about your bounce rate and trying to find plugins and to reduce it doesn’t mean enough to make it worth the amount of time and effort people throw into it.

Most people focus on the wrong stats, and that will slow down your business, not grow it #secretbloggersbusinessClick To Tweet.

That’s where it comes down to having three mighty metrics that are important.

I’m going to explain to you what that is, why they’re important, how to figure out what your three mighty metrics are, and then how you can use them to grow your business and blog.

online business metricsOnline Business Metrics: The Story

I’m going to start off with a little story.

This is a recent conversation I had with a friend of mine (I hope she doesn’t mind me sharing it).

She also has an online business and was having a bit of a meltdown.

Things just weren’t progressing as quickly as she wanted, she didn’t feel like she was making enough money,  she was feeling like she was going backwards and maybe it was time to throw in the towel.

She’d wasted all this time and effort creating her online business over the last few years, and she still didn’t feel like she was far enough along for the amount of effort she’d put in.

Online Business Metrics: The Backstory

A month earlier, my mastermind group had gotten together, and put together this really awesome plan for some new stuff she’s going to be implementing into her business.

It was all new things that she was going to be rolling out, and as everyone knows, these things take time to get setup, and time to see results.

I think she spent her effort setting up this new stuff, and then wanted the results to be instant.

But as it was taking a little bit longer for the ball to get rolling, she just felt like it was a failure, and it was all useless.

The new stuff just wasn’t working and she wanted to throw in the towel.

This is really common, a lot of people have that reaction when you create something new.

You put it out into the world and It’s not an overwhelming success.

You’re not just blown away with how successful it is, so a lot of people just want to ditch it straight away.

Rather than going, “Okay, well is this progress forward? Is this better than where we were before? Is this getting towards to where we want it to be? Now, is this stuff that we can tweak to improve it, and to increase it?”

I  had to pull her back from the ledge.

She was going to delete her email list!

This is how serious she was about how everything just wasn’t working, and she was ready to throw in the towel.

Even though a week ago she’d been super excited.

online business metricsShe has the kind of business where she will only make a couple of sales a month, but they’re high ticket items.

The time in between can feel really famine.

You want to go, “Okay, I’ve got this new thing, I’m just sending it out into the world. Now I need to get 10 sales in the first day, then I can go, yep, done perfect, it works.”

That’s not the way these things always work.

Sometimes you get three sales in one day, sometimes you won’t get a sale for a week.

You need to know how your online business metrics work so that you can see the pattern and so you can see the numbers that you really should be chasing.

She was really super focused on this particular amount of money that she wanted to be making every month, and it was a couple of days into this month and the money wasn’t here yet, therefore she was a failure.

I said, “All right, Do you have metrics other than dollars that you can be tracking, that will show you that you’re progressing, and that you’re getting towards this outcome?”

Online business metricsOnline Business Metrics: Mighty Metric #1 

Normally one of those online business metrics comes down to knowing what your conversion rate is.

You need to know how many people need to see your offer, or you need to speak to if you’re a coaching client, and you’re selling high ticket items, or need to read an email from you if you’re selling courses for an evergreen funnel.

How many people need to see your offer before someone buys it?

Normally you would have to have had a few hundred people go through.

You can’t tell from one or two people, what your conversion rate is, because you can have one person buy it out of 10, then it’s 10%.

You need to have statistical significance (that’s what they call it).

You actually have to have had a few people, at least a couple hundred to go through to get that number, but it’s a good number to know.

How many people need to see your offer before someone buys?

That’s your conversion rate.

The good thing about this online business metric is you actually don’t need to track it too much.

You just need to keep on top of whether or not your current offer is sitting above or below that usual conversion rate.

You need to set yourself a conversion rate benchmark.

Then whenever you’re creating something new, or you’re tweaking something, or changing something, think about your conversion rate.

online business metricsOnline Business Metrics: Mighty Metric #1 Example

“Okay, I normally convert at four percent, or 10%, or 20%,”

“This new thing I’ve done, now a few people have gone through it, is higher or lower?”

Therefore, is it good or bad?

This is why these numbers and having them at top of your head makes it really easy to see progress, even after just a small amount of time.

Also it really helps with decision making “Is this a good choice? Is this something I should continue to pursue, or is it something I should maybe just chuck in the towel on?”

online business metricsOnline Business Metrics: Might Metric #2

The other mighty metrics area really something that’s going to depend on what your business is, and what’s important for you.

If you’ve got online store it might also be really important for you to know the number of people visiting your site, to give you a rough indicator of the amount of sales you should get each day.

Also, it’s good to know your the average cart size.

How much money on average are people buying when they purchase from your site?

So you can start to track this and say, “All right, well am I on track?”

If you’re having a rubbish day and you feel like the wheels are falling off, and things aren’t working, or you’ve tried something new and you need to be able to have a really good objective look at whether it does or doesn’t work.

Come back to these three mighty online business metrics that you’ve set and say, “All right, is this on track with my benchmarks? Or is it higher or lower?”

online business metricsOnline Business Metrics: Mighty Metric #3

If you sell online products, and you have an evergreen funnel, then a really good number to know always is how many people opted into your content upgrades, and all the other offers that popped into the top of your funnel that day?

How many sales are you going to be able to expect the next day, or the next week, or however long it takes for your people to go through your evergreen funnel.

These are the online business metrics that are really important to know, and to know them almost daily.

I want you to think about what are three numbers that aren’t sales that you should be tracking?

That are going to let you know if your business is on track each day, each week, each month, and that you can also use as a really good benchmark, or guide that anything new you do or try, any optimisation stuff you might be making, any tweaks, any changes.

This is your line in the sand where you go, “Everything on this side is good, everything on that side isn’t working so well.”

And you can use that to make some really powerful decisions in your business.

I want you to go away, think of what those benchmarks are.

online business metricsThe reason I know a few of you will be going, “Oh no, but tracking sales. That’s my most important thing.”

You can do that if you want. If that is going to work best for you, but I like people to try and have most of their metrics not sales related, because everyone tracks sales.

You always know how much money that you’ve made, because you need to pay your bills.

But this is more for those days when for whatever reason, the sales haven’t come.

So you can have this tool to go back to look at and go, “No, it’s okay as the other metrics are still holding. Tomorrow will be better.”

You know that if these other numbers are where they’re supposed to be, the sales will come.

Or you’re going to be able to see the hole and say, “Actually, hang on a second. The reason we haven’t had any sales is because last week, we didn’t have any opt ins. Of course no one’s going to be buying through our evergreen funnel because there’s no one in it.”

You can also use these to start to scale.

When you know what your conversion rates are, when you know how many people need to be visiting your site, or getting into your evergreen funnel to make X, Y, Z, sales, then you can start to play with different ways of getting more people in there as well.

Knowing your numbers is really, really powerful.

It’s not super scary.

These are things that directly impact how successful your business is, and that they’re really, really super important to know, and have on hand, and be able to track each and every day.

What metrics are you tracking in your business? Have you found them useful? Let me know by commenting below!

 

How to Spring Clean Your Online Business

Organise your business

Usually, around this time of year, (even if you’re not in the southern hemisphere) is when people can start to feel a little bit meh about their business.

You start finding yourself procrastinating more.

You start looking at that to-do list and thinking, “Do I really want to do all this, this year? Is that even going to be possible? Can I even be bothered?”

It’s when the motivation just starts to sag, and it happens around about this time of year for everyone, whether you are coming into autumn or coming into spring.

It’s the perfect time of year to do a bit of a Spring clean (of your online business).

And that Spring clean really helps you get super clear on what you’re doing, get rid of a bunch of clutter, and also give your brain a bit of a mental detox so that you’re feeling revived and refreshed and ready to take on the rest of the year (and really make some cool stuff happen before we wrap up 2017).

Organise your businessOrganise Your Business: What is a business spring clean?

It’s not as scary or tedious as an actual home spring clean. There is no Windex or wipe downs involved, unless you really want there to be.

This is really about going through and just decluttering some of that stuff that’s probably built up and learning how to organise your business in a way which will help you focus more + procrastinate less.

Making a bit more mental space so that you can tackle those projects, getting reinvigorated, getting remotivated and making the best of the remaining months that we have left in the year.

#1 – Organise Your Business: Physical Decluttering

So I’ve just done this on my desk, it was an absolute bomb site only a couple of days ago. And to actually go look at your workspace and think, “Is this is a place of calm?

Is this a place that is going to make me feel inspired, that is going to make me want to sit down and get some stuff done?

Or is this a place of chaos?”.

Organise your businessClean off your desk.

Give everything a wipe down. Maybe if you’ve got a dead plant in the corner it might be time to get rid of it or find a live one.

It’s all about creating that wonderful space where when you sit down and not be  looking around and thinking, “Oh god, I should do that.”

If you’re one of those people that just needs stuff to be in order, which I am, sitting amongst chaos just makes me want to leave. So I will get up and I’ll go make a cup of tea or go take the dog for a walk.

It means I’m just very unproductive

Wherever you do your work, you want to be able to sit down and feel motivated and not feel like you should be doing something else. So declutter that space.

#2 – Organise Your Business: Filing

Go and file that stuff that you’ve been putting off filing.

Have a personal admin day if you need too.

So if you’ve been putting off doing your taxes or going to the dentist or chasing up on bills, go do it!

All those little bits and pieces add up so, go and get all that stuff ticked off, and then it’s not going to be weighing on your brain anymore.

Organise your business so that you can keep on top of things.Click To Tweet

#3- Organise Your Business: Desktop Declutter

Just go through, do a big haul.

Delete your trash bin.

So many people carry on this trash because they just worry they’ve accidentally deleted something that they shouldn’t, and that’s actually even slowing down your computer. So delete the trash.

Clean everything out.

organise your businessIf you notice that you’ve got a lot of recurring stuff on your desktop, like you’re someone like me who takes a lot of screenshots of things or maybe sees something that’s inspirational like, “Oh, this is a cool idea, I want to try that or look into this more,” and you screenshot stuff.

Create a folder that all of your screenshots go into.

Just adding a few of those simple processes will totally change your life and will just mean that you’re not having to do such a massive declutter next time around.

So that’s your physical space covered. Get all that stuff done.

Again, when you organise your business like this, everything will have it’s own place and be easier to find.

#4 – Organise Your Business: Processes

You don’t have to do everything because that’s a massive task, but just think about the top 2-3 things that you do a lot, things that you do regularly.

Whether it’s Friday blog posts, or scheduling social media, or following up with clients, or maybe it’s onboarding new people.

Think about things that you do often and you do again and again, simple things that have multiple steps.

I want you to try and systemise those.

organise your business

I’m not saying you need to go and create crazy automations or anything.

But I want you to create a checklist.

Use a tool like Asana or Trello and create a template for each of the steps that you have to go through.

And inside that template, save everything that you need.

So if you’re one of those people who is like, “Okay, so I’ve got to do this thing, now I’ve got to find that password. Where was that again? Oh, and I need to file that, and I’m going to write out the email from scratch.”

All of those things could have been systemised and can be templated down.

I want you to pick 2-3 things, depending on how much time you’ve got, and try and systemise them.

Try and add as many shortcuts, time savers in there as you can.

It will give you back half an hour to an hour of your week, if not more.

That’s such a gift when you’re running your own business because time is money.

And the more time you have to spend on your business, the more money you’re likely to make.

Or hell, maybe you can spend it bingeing on Netflix and just enjoying yourself and relaxing instead.

Neither of those things are a bad thing.

So  think, “How can I simplify these? How can I streamline these?”

And create that sort of step-by-step template checklist inside Asana or Trello.

It should include all of the assets, all of the tools, all the reference points, all the scripts you need.

If it’s emails that you’re sending, have those emails pre-written that you can just copy, paste, update and send.

Make your life easier, save yourself a bunch of time by organising your business processes.

If you’re doing this regularly, every six to 12 months, you’ll find you’re slowly processing more and more things, you’re saving more and more time and you’re going to be so much more productive.

organise your business

#5 – Organise Your Business: Commitments

Everyone has them.

These are things that maybe you agreed to do a year ago, or something you feel like you should do, or something that you think  all of your friends are doing so you should be doing it, or you see there’s other people doing it.

Maybe you’ve agreed to help someone out with something.

Maybe you have a client who’s barely paying you enough money to make it worth your while.

Maybe it’s just that you’ve committed yourself to too many projects this year, and you know you’re not going to get them done, and it’s stressing you out.

And that stress is causing you to procrastinate and therefore get you less time.

Think about what it is that you’ve committed to that maybe isn’t serving you as well as it needs to.

I give you total permission to be selfish here, and it’s actually not being selfish because time is your most valuable asset as well as your energy.

Time and energy, both super valuable, things you can’t buy, things you can’t get more of, things that everyone has a very limited supply of.

organise your business

If you are cheating yourself on either of those things by spending your time or your energy on stuff that isn’t serving you, that is actually something that you’re maybe resenting a bit.

Something that you know that you probably should’ve said no to, but you’ve committed to it now, so you’ve got to see it through.

I give you permission to gracefully bow out because getting back that bit of time, removing that bitter resentment is going to make the world of difference.

It’s going to have you feeling way more focused, way more on top of things, way more excited about your week and what you’ve got coming up and it’s going to free up some time.

So there are your 5 ways to organise your business by giving it a spring clean.

If you are currently feeling a little bit meh about your business, if you find yourself procrastinating, if you find yourself getting up and making 100 cups of tea a day and not actually getting through your to-do list, it sounds like you definitely need to do a business spring clean.

So many of us, particularly females and particularly in this kind of space, we feel the need to give, give, give, give, give.

organise your business

We end up emptying our cup, and that is our energy cup here, not our physical cup.

And then you don’t have any energy to continue to give.

It’s not serving your family, it’s not serving your friends, it’s not serving your business, and it’s definitely not serving yourself to have massively over committed yourself to things that you don’t really want to do and you’re only doing it because you kind of feel obligated.

It’s okay to say no to that stuff. People forget about it eventually, they’re going to get over it.

Just do it with grace.

Use the time that you get back wisely.

You’re going to have brain space, you’re going to have an extra couple of hours in your week, if not more.

And if you invest them wisely, then you’re going to feel amazing, that’s going to reflect in your business and it’s a total win-win for everybody.

organise your business

Organise Your Business: Extra Help

So if you are feeling a bit meh, or maybe you found that the results that you’re getting lately haven’t been what you want, and you’re not really sure how to pinpoint exactly what that is.

I did a blog post a little while ago about how to create a scorecard for your business which will help to get your business back on track.

It’s about how to create an online scorecard for your business that you can then use to score yourself each week and to find those holes where things are maybe slipping through the cracks.

Maybe where you need to improve and things you can use to increase your results super easily, super fast.

It’s  a 20 minute exercise, and it will really help you to pinpoint those areas that you need help with.

Do you have any extra tips on how to organise your business with a spring clean? Comment below!

Have you set up your website wrong?

Today I want to answer a question that I’ve been asked a few times recently.

What is the right way to set up a website (or blog)?

What should you be using third-party plugins for?

How much stuff should you be trying to cram into one website?

Is it a good idea?

Is it possibly dangerous?

Are you making your site slower?

Are you making your site less secure?

Are you setting yourself up for a massive (and very expensive) fall?

Or, on the flip side, are you just spending a whole ton of money on all these different programs, and making things way more complicated than they need to be?

 

how to set up a blog

 

I’m going to answer all those questions & I’m going to go through how to set up a blog (the right way).

What is working for me, what I do & some of the lessons I’ve learned along the way on how to set up a blog.

Today is all about helping you to have the best tech available, without spending crazy amounts of money trying to learn how to set up a blog.

It’s finding that nice sweet spot for getting everything that you need with all the functions that you need.

Having everything work as easy and as well as possible, without it being crazy expensive, and without it creating Frankenstein’s monster, which is going to be really unstable and almost a bit dangerous later on.

how to set up a blog

How to set up a blog: What not to do

This is mainly for those who are using WordPress because WordPress is the most flexible platform out there at the moment & one of the best to set a blog up on.

It has so many themes and so many plugins that everyone gets really overexcited and they go, “Right, I’m going to just make my blog, make my one WordPress install do everything:

  • It’s going to be all seeing, all dancing,
  • it’s going to capture my opt-ins,
  • it’s going to have my online store.
  • It’s going to be running an online course.
  • It’s going to do my blog.
  • It’s going to have really great share plugins.
  • It’s going to have popups.”

 how to set up a blog

How to set up a blog: Updates

The problem is when you just set it up like that, it’s going to cause some problems.

Firstly, it will slow it down, usually, quite a lot.

The more important thing is that the more moving bits you have, the more chance that one of those moving parts is going to pick a fight with one of the other ones.

This only comes when there are updates. WordPress comes out with updates. Some of them are more mandatory than others, and you can update your WordPress, and then all of a sudden something is broken.

Or you update your theme and something doesn’t work.

Or you update a plugin and something doesn’t work.

 

 

There are so many different combinations that you could have, of plugins and themes and hosting environments that is really easy for some of these to clash.

 

This is why you need to know how to set up a blog properly. Click To Tweet

 

For something that did work previously, with one small update, all of a sudden it could set something off that breaks everything else.

The more puzzle pieces you have, the more complicated it is, the more likely it is that you’re then going to have problems down the track.

That’s not good. You don’t want to be spending most of your time trying to fix something rather than spending it on doing stuff that’s going to grow your business.

I’ve done it. It can get expensive. I didn’t even want to think about the amount of time I spent trying to fix something myself, and then bail when I just haven’t been able to.

The amount of money I’ve spent paying developers to fix something, and it’s all because I had a WordPress site which has way too many plugins.

Imagine if your site was down for a few weeks, and you have to pay a couple hundred bucks, if not thousands of dollars to get it back. Because you made it so complicated.

 how to set up a blog

How to set up a blog: Integration

Quite often, this is the journey that people go on. They get started, they get a WordPress site, they ram it full of absolutely every possible piece of functionality that they could ever dream of, and then they start to have these problems.

Where it’s either crashing, or it’s slowing right down. Then people start going. “All right, so what do we do next?”

“We’ll try and take some of that functionality and we’ll put it somewhere else.”

That could be a third-party platform.

Maybe you’re going to start using something like Lead pages, or Click Funnels to do your sales pages or your opt-in pages.

Or maybe you’re going to use Shopify rather than WooCommerce.

 

All of a sudden, you’ve got an online store and you end up with all of these different third-party platforms and services that all need to connect and integrate with each other.

Then you create this other set of problems where you’re having to use IFTT or Zapier who connects your email service to your Lead Pages to then make people sign up for your course which is over on Teachable.

How to set up a blog: Cost

Also, it can end up being quite expensive because quite often each of these different things don’t seem to cost a lot individually but will add up to at least $50 a month.

Or even if it’s $10 a month. All of those things add up.

This is when people come to me and go, “All right, what do I do? I don’t want to be spending hundreds of dollars a month on this horrible, really complicated thing that I’ve created.”

“What are the best tools?”

“What things can be on site and what can be off site?”

It’s a process I’ve been doing since the start of this year, and it’s working really well.

I’ve started to break things up a bit. I’ll tell you how I broke them up, and the tools that I’m using.

 

how to set up a blog

How to set up a blog: Main Site

First things first, your blog site. Your main site has your blog post and has your homepage. When people Google your name, it’s what they find.

The main functions of your main site is that you want it to look great, you want it to get people on your email list, you want it to be fast to load and really easy to navigate.

It needs to be mobile responsive as well, which is the responsibility of your theme. That’s all you want it to do.

 

How to set up a blog: Essential Plugins

You’re going to need some kind of security plugin like WordFence.

You’re going to need Yoast or another SEO plugin, so people are going to be able to find you on Google.

Then you need a opt-in plugin, and then  a social share plugin like Social Warfare.

You won’t need much more than that.

If you want to shove in more than that, then that’s where you’re going start getting into the danger zone.

If you’ve got a theme that is a builder theme, then you can be creating your own landing pages. But I probably wouldn’t do them there. I want you to keep your blog site just your blog site.

I want it to be nice and simple, I want it to be as fast as possible, and with as little chance of crashing as possible. That’s option A.

 how to set up a blog

 

How to set up a blog: Sub-domains

Then depending on who you’re hosted with, they’ll quite often give you the option of having another install. I know that SiteGround for an extra couple of dollars will let you have multiple installs.

Then what you can do is you can create sub-domains.

I would recommend that you don’t have too many sub-domains as it’s finding that balance.

If you’ve got three different WordPress installs, then you’re going to be needing to do three different lots of updates which again, can cause problems.

If you have an online store or you’re running e-courses, I would suggest hosting that on a separate domain.

The reason you can do this is you can pick a slightly different theme if you want. One that’s going to be more tailored for either being a learning environment or an online store environment.

Again, you then don’t need all those other bits. If someone’s logging in to your online course, you don’t need to have an opt-in.

 

how to set up a blog

 

You don’t need a social sharing plugin either because they don’t really need to be sharing stuff behind a login gate.

You can keep it really simple. For e-courses, you just want it to be really secure.

Again, you want it to be as fast as possible, so people have a good learning experience.

But then there’s probably some nice little things you want to add in for your learning environment.

Maybe you want to have badges, or rewards, or points.

If you’re going to have an online store, or a learning environment of any kind, I’d recommend that must be separate.

That can either be separate on WordPress, or it can be something like Shopify for an online store, or it can be something like Teachable or Thinkific for your online courses.

Personally, I’ve gone with the WordPress option for my courses, because I like to have a bit more flexibility, a bit more customization. But that’s totally up to you.

 

how to set up a blog

How to set up a blog: House your opt-ins

Now you’ve got two environments, and that’s pretty good. There’s normally a third one that I recommend.

This third one is where you’re going to house your opt-ins, your landing pages and your sales pages.

They require a slightly different set of tools to your blog and your online store, or your e-commerce environment.

You don’t want to be having too many of those tools all at once.

If you’re going to be doing any kind of opt-ins, if you’re going to be running challenges, if you’re going to be selling products, then you need this third environment.

This third environment is up to you. You’ve got a couple of options, and they all have their pros and cons.

I’m running mine on ShowIt. ShowIt is around about $30 a month, and it’s a fab page builder. You can also have it integrated with your WordPress.

I’ve got a sub-domain set up. My sub-domain is yay.secretbloggersbusiness.com. That is where I house my sales pages and where I house my opt-in pages.

 how to set up a blog

How to set up a blog: Three’s the magic number

Another reason that I have them in these three different places is because if one thing goes down, everything else is still running.

For example, if one site got hacked. Or if the third-party service you’re using went down, or something happened.

That’s only one thing that’s gone down, not everything.

Maybe your blog’s down for a couple of days. That’s not the end of the world, because your opt-in pages and sales pages are still fine, still running. Your course is still fine, people can still access it.

And vice versa, it’s way less problematic.

That’s my solution. To have three, no more than three, and you probably want to have at least one of those as third party hosted, but up to you.

But don’t get it more complicated than that.

 

If you’re looking at how you’ve got your stuff set up, and you’re thinking, “Gosh, where do I start? Everything’s all in one place.” I’d just start small.

Think what is the main thing that you’re promoting right now, what is the main thing you’re doing?

Or what is the thing that’s using the most plugins that you don’t really need, and then think, hey, how can we move those off.

Is your website set up right or do you think I’ve left an essential plugin off the list? Let us know by commenting below!

Do you have a blog or a business?

OK, deep breath.

I have a question for you.

One that you might have been avoiding now for some time.

Is your blog actually a business (OR even, is your business actually a blog)

You see these are actually two very different things, and neither have anything to do with whether or not your “blog/website/whatever” is hosted on WordPress.

But knowing the difference could be the turning point between your little part of the Internet being a highly enjoyable and highly profitable place for you to grow, or a massively frustrating black hole for your wallet.

Yikes!

Not sure how to really tell the difference?

Click the video above and find out.

 

Welcome to this week’s SBB Live!

Today I want to talk to you about something that I think is really important for people to take a little bit of time to think about and to know this answer for yourself.

That is, are you a blogger, or are you a business owner?

Do you have a blog or do you have a business?

And while I know a lot of people probably think it’s pretty straightforward, they probably think that if you’re making money or you want to make money then it’s a business, right?

And a business isn’t a blog, and vice versa.

how to turn your blog into a business

How to turn your blog into a business: The difference between a blog and a business

These days, things have changed so much from back in the good old days of blogging, and I think that so many people coming into blogging now are coming into it with a really different mindset and that is a business mindset.

And a lot of business owners may have a blog but they’ll call themselves a business.

Then there’s a lot of bloggers out there who might think that they have a business, but they totally have a blog.

There’s a real difference between the two, & there’s a really big difference about the stuff you want to focus on, the activities that are going to help you grow and show you how to turn your blog into a business.

It’s really good to get clear around what is it that you have and also what is it that you actually want? Because what you might have set up right now, might not be what you want, might not be the path that you want to go down.

how to turn your blog into a businessIf that’s the case, then there’s never been a better time than right now to make that pivot and make sure that you have the right model and that you’re pursuing the model that is going to make you happy and give you what you want. If you think you have a blog but want it to be a business then you might have to really think about how to turn your blog into a business.

 

There is a big difference between a blog and a businessClick To Tweet

 

How to turn your blog into a business: Do you have a blog or a business?

First things first, when you were thinking about this idea that you had to do something online, did you have a clear market in mind, a clear niche or topic or area of expertise that you really wanted to go in and share?

And did you have a clear way that you wanted to help them? Was your thought something along the lines of, “Hey, I really love this thing. I’d love to help other people with it.” Or, “I’d love to share that with other people.” Or, “I’d love to turn that into something that it’s going to benefit other people.” If that was your thought, then you have a business, congrats.

If your thought was more, “Hey, blogging sounds cool.” Or, “You know, I want to do something creative.” Or, “I think I’m pretty good at this thing, maybe I’ll write about it, see what happens.” Then you have a blog.

how to turn your blog into a businessAnother thing to look at is how is it that you’re actually treating this little area of the internet that you have?

Are you treating it like a business? Have you sat down and created even just a rough business plan? It can be on post-it notes, it doesn’t have to be spreadsheets and pivot tables and all kinds of crazy stuff. It can be still something quite basic.

But have you actually sat down and said, “All right, so how am I going to make money out of this? What’s that going to look like? What kind of tools do I need? What staff do I need? What upfront investment do I need? How long can I expect this to take? What marketing do I need to do? Are there any joint venture partners?”

If you’ve had any of these thoughts or preferably more than one, then you have a business. Even if that business, the crux of it is blogging, if it is creating content and sharing that content out with the world. That’s how to turn your blog into a business.

 

 

If the conversation has been more like, “Oh, I just kind of want to see what happens and I just want to kind of write about what I want to write about. I’ve got lots of passions so I want to just do all of them and see what happens, and I’m sure that it’ll just sort itself out.” Then you have a blog and turning your blog into a business can be difficult.

How to turn your blog into a business: Treat it like one

I have always treated my blogs like a business from day one, and there is definitely a difference between the people who are starting their online journey, online space with coming from the point of just feeling more of a personal need, a need that’s like the need to be creative, the need to connect with other people, the need to have a hobby, to create a community, all of that stuff.

All that stuff is super rad, but it means that you are pure blogger, which is fab. And it means that the way that you’re going to grow is going to be different, the kinds of traffic that you need is going to be different, and where you’re going to get that from is going to be different.

how to turn your blog into a businessBut also it means that actually your outcome may not be that it ends up being your full-time job or part-time job if it’s just something you’re doing purely because you love it and it’s going to enrich your soul in some way and make your life better.

How to turn your blog into a business: Money or Passion?

That’s great and you no longer need to then start trying to shoehorn some kind of monetisation method into it just because you think you should or because you’ve seen other people do it.

If you’ve come at it from the point of, “I’m super passionate about this thing and I would love to make a living doing something I’m really passionate about and helping people who are also passionate it, so helping people to get passionate or helping people to improve in some way, and I have the skills to help them do that.” Then that is a business and it’s easier for you to work out how to turn your blog into a business this way.

Again, you’re going to go down a very different path. You don’t probably need as much traffic as a pure blog does. What you really need is customers over traffic.

how to turn your blog into a business

How to turn your blog into a business: Numbers aren’t everything

Whereas if you’re going down the blogger route, bloggers tend to get way more caught up in getting big numbers, it becomes almost like a bit of a vanity metric.

Again, not hating, but it’s true, people get so obsessed with like, “Oh, I’ve got to get a certain number of visitors, I’ve got to get a certain number of this and that means that my blog is good.”

Whereas, if it’s your business, you just need the right amount of customers to get you the amount of money that you need each month to pay your bills, pay yourself, and grow your business and have a little bit to spare. So that’s very, very different.

As I said, I’m not hating on either. But I just really want people to be honest with themselves about what it is that they have created, what it is that they want to create, and about taking the steps to make sure that if right now you have a blog and you want it to be a business, you find out how to turn your blog into a business.

 

How to turn your blog into a business

Now is the time to step back and I’m going to be controversial here, maybe that blog you’ve created so far isn’t going to be your business.

Maybe it stays your blog and you do something else as your business, but you take those lessons that you’ve learnt and you pour them into something new.

how to turn your blog into a businessSecret Bloggers Business is actually my third online space. Drop Dead Gorgeous Daily was my first. And I have one which I don’t talk about very often because really I was just using it as a way to get a job in magazines.

Back in 2003 I had a website, WordPress didn’t even exist, or that I knew of. I built it in Publisher. It was called D&M, which stood for Deep And Meaningful, so lame.

I created that as an online magazine to showcase my writing skills to get freelance work and to get my first job in publishing, which I did. I got some ad offers and stuff at the time.

What I’m saying is, that didn’t become my main business but I learnt a lot from it and then when I wanted to start up DDG I already knew a bunch of stuff, I had a bit more of an idea around how to get up and running online, so I started that.

Then when I started Secret Bloggers Business I learnt again. And each one pivoted and each one was different, and each one kind of became easier and easier and helped me to hone in more on what it was that I really wanted to do, what was really going to make me happy, what was going to really give me the lifestyle that I wanted. Having a go and earning is a great way to work out how to turn your blog into a business.

Usually once you’re getting started it’s that you don’t know what you don’t know until you realise you don’t know it.

 

 

How to turn a blog into a business: Figure it out

You don’t realise that, particularly when people are starting out, and in any business or even any kind of blog, if you are trying to make a little bit of extra cash or you want it to be your full-time income, usually your focus at the start is going to be really on, “Okay, how do I get money through the door? I don’t care how I do it. I just need to get money in.” And that’s totally cool, because bills have to be paid but it’s not how to turn your blog into a business.

You can’t keep that mentality forever, you need to have a longer vision, you need to have sat down and taken the time to figure out, “Well, okay, what does success look like for me? What work do I want to be doing in this business? How much time do I want to be spending on it? Where do I want to be working? Do I want to have a team? Do I want to work by myself? Do I want to be able to work in a café? Do I want to be able to work part-time around your kids or family or other interests? Is this only going to be a side thing or a full-time thing?”

You need to sit down and figure this stuff out and make sure that, yes, if you are creating an online business, and that’s what you want, that you are actually heading towards it being the kind of business that you want as well, that’s going to give you the lifestyle that you want. You need to find out how to turn your blog into a business if you want that lifestyle & it might mean starting over.

how to turn your blog into a businessThe reason I wanted to tell you this is because I see so many people in my groups are going, “Oh, I’ve started doing this.” And it’s clear that their blog is a passion project or more of a creative outlet or something like that, and they start to get a bit of traffic, and they go, “Okay, now how do I make money from it?”

I just think that’s the wrong question. Because if you’re doing it because you love it, don’t try and break it by adding money to it, by adding sponsors and things like that.

Take it from anyone that’s ever gone down that path, that sponsorship and things like that, it’s not fun. You’ve got to spend most of your time chasing down advertisers, following up on invoices, tracking stats, boosting posts if they’re not working well, rather than doing the stuff that you love, the stuff that fills you up.

So if you’re wanting to create some way of making money online, making side income, and currently the blog that you have doesn’t have a clear monetisation method that’s going to allow you to monetise pretty much straightaway rather than when you’re getting tens of thousands of visitors every week, then maybe you have a blog and not a business, and maybe it’s time to have that kind of tough conversation with yourself about what it is that you really want and how to turn your blog into a business.

how to turn your blog into a businessIs this thing that you have right now going to give it to you?

And, if you’re going to have to shoehorn stuff in and break things a bit and turn it into a bit of a Frankenstein’s monster, that’s no longer actually serving the fun soul-fuelled creative side that it was previously.

It is also probably not going to be super profitable, because it’s just a bit of a mish-mash and it doesn’t have a clear business direction, a clear focus, a clear market, a clear product or service.

Then it’s probably not a business, and if you want it to be a business, then maybe it’s time to step back and go, “Okay, how can I take what I’ve learnt here, how can I take what I’m good at, and turn that into a business?”. Really think about how you can turn your blog into a business and if it is a bit of a mish-mash, what can you do to make it clearer?

Nine times out of ten it will be faster, it will be more profitable, it will be more enjoyable, if you are having this realisation that perhaps you’ve started a blog and you really wanted to start a business, but you just didn’t realise at the start that there was a difference, it is easier to go, “All right, I’m going to allow this to just be a blog. Maybe I’ll put it on the back burner for a little bit or maybe I will try and automate it, or maybe I’ll shut it down completely and come back to it later. But I really want to have a business and a business is different, and I am going to go and take these learnings and take these skills and start creating a business instead.”

Trust me, it’s going to be easier, it’s going to take you further towards where you want to go, and you’re going to have much more success with it, and it’s going to be more fun.

how to turn a blog into a businessIt’s going to be more enjoyable to create that business, which is supposed to be a business, rather than trying to jam a bit of business stuff into something that’s just supposed to be a thing that you love doing and that allows you to play and to be creative and to change your mind whenever you want.

You have to be honest about this stuff with yourself. I think that people aren’t out there saying this stuff enough. I think there’s far too many people saying, “Oh, well, of course if you want to shove a business into your blog, sure, you should be able to.”

Then they just ignore the fact that people are going to be working really, really crazy hard for very little reward, when actually they could have before they went too far down that path and broke this lovely creative outlet they had, they could have pivoted and made some smarter business decisions.

I’d love to know if you consider yourself to have a blog or business? If you have a blog but want a business, how are you going to go from blog to business? Let me know in the comments below!

If you need some help on how to turn your blog into a business, head over to my free Facebook Group Secret Blogger’s Society.

 

How to run an amazing Mastermind weekend with your business BFFS

business mastermind weekend

How to run a mastermind weekend

Want to know what the #1 most valuable tool is in my business tool belt? My business BFFs.  Hands down, no question.

They are the best!

And last weekend we all headed down to the Great Ocean Road for a DIY mastermind weekend.

We laughed, many of us cried (some of us more than once), we shared our dreams, frustrations, and our own unique gifts and experiences.

We all came away feeling energized and inspired, it was next level amazing.

So amazing in fact that we have vowed to make it a regular bi-annual event, and I’m already counting down the days until our next one.

If you’d like to recreate some of this business magic with your own Business BFFs then check out this week’s SBB Live video (or just read the transcript below), where I am stepping you through the simple but super effective format for running a mastermind weekend with your business besties.

And if you don’t have any business besties just yet, then you probably should click here (we can help you with that too!)

 

 

 

 

Welcome to this week’s SBB Live!

I wanted to share something really epic that happened this weekend, and that I think a lot of you guys will get value out of. That is how to run an amazing, business changing, mastermind weekend with your business BFF’s.

This weekend, I was lucky enough to head down to the great Ocean Road with nine of my business besties. These are girls that, some I’ve known for over eight years. Most of us met in a paid mastermind group about four years ago, and we’ve stayed pretty close since then. Since that group ended, it was a 12 month thing that we did, catching up. It wasn’t until the last 12 months that we decided to actually make a real official thing out of it.

It’s been one of the most valuable things I’ve done for my business this year. I’m feeling like my cup is full, if you know what I mean. It’s something that doesn’t cost the earth at all. It cost us $65 each to do this.

It’s hard to put into words actually what the benefits of this are without experiencing them. It’s massive clarity, it’s finding support, it’s finding inspiration, it’s having a really safe space to talk about the stuff that you’re scared of, the stuff that you’re struggling with, and to get really great insights into what other people are doing in their business. This is why I’m sharing with you how to run a mastermind weekend.

how to run a mastermind weekend

It's amazing to really get to spend some quality time with people who understand you and your business. Click To Tweet

 

I want to share how to run a mastermind weekend, so that you can go and replicate this for yourself. This is the second time we’ve d0ne, it’s a slightly different format to the first. The first time we did it, we did just for one day. This time we decided to do a whole weekend.

Even though the single day was great, we did spend a lot of that day just chatting, and catching up because we only see each other every six months. If you have only one day together, you don’t get enough time to really get into some of the exercises that we were doing, as well as have a bit of time to relax, as well as having that really valuable catch up time.

This is how to run a mastermind weekend: There were nine of us, and I think that was a pretty good number. You could probably go up to 12, that would be about the max. I think you’d want a minimum of about five, just because it’s good to have that different mixture of people. All those different points of views, and different skill sets as well.

The beauty of doing something like this when you get a whole lot of people to come together, and share a bit of their own geniuses in the group, it’s that you get to learn from each other, as well as obviously having the sharing, and the support, and just finding out what everyone’s doing.

how to run a mastermind weekend quote

How to Run a Mastermind Weekend: How Many to Invite

I recommend somewhere between five and 10 is your sweet spot, but obviously it’s really quality over quantity.

 

How to Run a Mastermind Weekend: Who to Invite

Well that one can be tricky if you’re not already in a group like this, if you’re not lucky enough to have already found an awesome group of people. I wouldn’t go inviting strangers, invite people based on recommendation. If you know one or two people, you probably each know one or two other people. Maybe you can bring them together.

I would be weary of inviting massive personalities. As in, the kind of people that suck the air out of the room, and don’t leave space for everyone else. It’s good to have a space where everyone is going to feel like they are able to be seen and heard, and get a chance to actually speak, and share, and have a turn in the limelight rather than it just being the one person who’s really stealing the show when everyone else kind of hiding behind them.

I’d be really careful with the people that you invite. You want people you feel safe around, people who are going to be really generous with their time and their information as well. Often this takes a little while to find these people, but you’ll know them. Generally if it’s someone that you’re happy to go away for a weekend with, they’re probably the right people.

 

 

How to Run a Mastermind Weekend

We went down on mid Friday afternoon so we could spend Friday afternoon really just hanging out, having a chat kind of thing, and catching up. Then to kick things off we have an opening ceremony.

What we normally do is we go around the room, and we each draw an oracle card. We then sit with that, and we use that to see what that brings up for us, and what that message means to us, and where we are in our business right now. Some really powerful stuff can come out of just those prompts.

Then we go around and everyone shares some wins and some wisdom. Something that they’re really proud of that’s happened in the last however long. Wisdom is something that they’ve learned, like a lesson that they’ve learned. It can also be something that is working well for them. It could be something they’ve figured out that’s working really well, and they’re going to share it with the group, and everyone can kind of benefit from that.

We rented a five bedroom house and we got some takeaway for dinner just to make it nice and easy, I brought a whole bunch of wine, way too much wine to be honest. Particularly seeing as half the group was pregnant, but never mind. We just had nibbles, and wine, and dinner and it seems that’s a really short amount of stuff to do in one night, but when people really stop and share their wins and everyone discusses it, that process can actually take a couple hours.

how to run a mastermind weekend

Don’t necessarily feel like that’s not going to be enough, and it does spark conversations, and you want to have the space for people to go off on tangents, and to just reveal whatever that’s going to reveal. That’s what we did the first day.

 

How to Run a Mastermind Weekend: Make it Valuable

Another thing I did, which actually worked really well, was we gave everyone assignments. We knew that there were going to be certain activities we’re doing throughout the weekend, and that there are going to be certain meals that had to happen. We just assigned one person to be in charge of making each of those things happen.

Someone was in charge of making breakfast happen, and making sure it was cleaned up on the first day. Someone else was in charge of making sure we all went down to the beach for a walk, which was one of the things we had planned. Again, that means whoever’s organising it isn’t sort of running around frantically the whole time, and everyone is contributing, and it adds to that really nice collaborative feel. That was the first night.

Then on the second day, we slept in, had breakfast. The people who felt like it went for a bit of a walk just to get some movement happening. Grabbed a coffee, came back, and then we did some shared learning sessions.

We got people to either nominate someone that they wanted to learn something particular from, or people could put their hand up and say, “Hey, I’ve just figured out this really cool thing, I’d love to share with the group.” Everyone had about 10 to 15 minutes just to discuss and share this particular new tactic or strategy. Maybe it was something that was working really well in their email, or maybe it was something that was working really well when they’re dealing with clients, or even something in their own lives.

how to run a mastermind weekend

How to Run a Mastermind Weekend: Get in the Hot Seat

We had three of those and after lunch we had our mastermind sessions. Now, mastermind sessions, or “Hot Seat Sessions” are where you split up into groups. You probably don’t want a group of more than five. If there’s only four or five of you anyway, just do the one group. Four to six is probably your optimal number.

Then what you do is everyone gets 20 minutes to go around and ask one question. One thing that they want to mastermind, one thing they want some help with, or feedback on, or that they’re stuck on. Everyone just contributes.

Normally if you’re going to have groups of more than four, you might want to split up into two blocks. If this goes for a couple of hours, people can get a bit drained by the end of it. I highly recommend when it’s your turn, that you record what people are saying. Most likely you’re not going to remember it later on, especially when you’re going around the group, and then helping other people as well.

 

 

We did just 20 minute mastermind hot seats each. They are probably the hardest. Sometimes it’s frustration, sometimes it’s bringing up stuff in your own life. Where else do you get in your day to day to share that stuff, and be kind of allowed to have that outlet without fear of anyone judging you, or thinking that you’re weak, or giving you advice or anything like that. Just to have a safe space just to say, “I’m just sad right now.” Or, “I’m frustrated right now.” Or even, “I’m just super happy right now.”

It’s that plus the insights and having the second opinions is just golden. It’s amazing. That was the afternoon, and then it was just chill time, relax time, and we had dinner. The official part of it was pretty much done.

We did a second round of mastermind sessions in the morning. But that was it. We just wanted to keep it nice and light, and you would be surprised how quickly the day goes between meals, and things like that as well. It was just really chilled. I can’t put it into words.

Someone asked me like, “Oh, what was your biggest a-ha’s?” My biggest aha was just that these women are amazing, and that we need to do this more often. And that it’s something that anyone can really go out and do if you know a couple of people.

Most people who have their own business know a couple of other online business owners. They will all probably know a couple as well. If you think you don’t have enough people to do that, ask your other business owner friends. Stress to them that this person needs to be someone you’d be happy to be locked in an elevator with for 24 hours.

You want no stress heads, no people who are too highly strung, no drama queens. Unless you’re all drama queens and you all want to feed off that energy, then fine. You really want this to be a pretty safe space where you’re not going to have people being catty, and bitchy, and whatnot.

how to run a mastermind weekend

How to Run a Mastermind Weekend: How often?

I reckon you probably want to do this every six months as a minimum. Some people do them every quarter. But every six months is great, it gives a lot of time for people to actually go out and do stuff.

Then you’ll be amazed when you check back in with those same people six months later to see exactly how much stuff people have got done, or how much someone’s business has changed, or how much someone’s energy has just changed because they’ve broken through some stuff, or they’ve worked on some stuff. It’s great to see, and it’s really exciting.

That’s my little how to run a mastermind weekend for your business BFF’s. It doesn’t have to be difficult, all you need to do is delegate.

Ready to create your own mastermind weekend for your business BFFs, grab my simple checklist below.

 

 

Have you ever attended a mastermind weekend? Make sure you share your tips on how to run a mastermind weekend with us by commenting below!

 

Create your own blogging + business scorecard for more traffic + profits this week

DO YOU HAVE AN ONLINE BUSINESS SCORECARD YET?

You know how some weeks everything seems to be running smoothly.

Your traffic is flowing, so are the sales, your inbox is under control and you seriously start to think that you have “finally” figured this whole blogging and business caper out (self high fives all round).

Then two weeks later everything is a mess, your blog posts doesn’t go out, neither does your newsletter, you’re hiding from your todo list, comments are going unanswered and your Paypal account is looking lower than an ants nether regions.

Those are the weeks that you start to wonder if all the effort is worth it, if you’re really going to be able to do this thing, and maybe if you’d be better going back to get a “real job” like your Aunt suggested after all.

Entrepreneur Advice | Blogging Tips | Earn Money Blogging | Online Business | Online Marketing

Well hold the phone lovely.

Before you completely abandon ship, I want you to re-read those two scenarios again.

Case #1 – You post, you send your emails, your inbox is sorted, you engage with your community = more traffic, and more sales.

Case #2 – You don’t post, you don’t email, you haven’t responded to anyone = less traffic and less sales.

Hmmm… is there a connection here?

Could all those people (myself included) who bang on almost constantly about how you have to be creating and sharing consistent quality content really be on to something?

Could they?

Well this is something I have been thinking a lot about recently, after what was meant to be a short spate of insane business turned into almost 6-months of working harder than I ever have in my life (and my content creation sort of fell by the wayside because it just didn’t seem as important as the 5,639 other things I HAD to do that day).

I noticed that there was a direct link between sales and traffic, and whether or not I had done those more basic “maintenance” things that I always put off to last (aka creating content and newsletters).

If I did what I was “supposed to do”, everything was peachy. If I let it slide, well, disaster!

So (as I like to do), I decided to try and make this little experiment into something a bit more fun, and I created for myself a “business score card”, which I had to fill out each week.

In it I put all the must-do things I needed to do each week,  then added up my score of how many I did do (+1 point) and how many I didn’t (-1) and compared my higher scoring weeks with my more successful ones, and guess what. They matched (almost exactly).

And because all of a sudden I could see this direct correlation between:

A- the work I put off to last getting done,
and B – the amount of cashola sitting in my bank account, well suddenly I was a little more motivated to actually get those less crucial things done.

Entrepreneur Advice | Blogging Tips | Earn Money Blogging | Online Business | Online MarketingWant to try it?

I’ve created a blank business score card template for you all to download, customise and complete.

But before you do just a few ground rules & thoughts around what can go in it.

Firstly, I am a big believer that yes consistency is king, but reality is Queen. And by that I mean your content schedule has to actually be something you can realistically stick to (while still allowing you the time to do the bigger things you need to do to grow your blog). So if weekly isn’t going to work, try fortnightly thats cool (maybe make your scorecard fortnightly also?). You have to make it work for you.

>Need help taming the content beast? Click here (I can help!)

Secondly, I don’t want this to be yet another list that is overwhelming you into inaction. So I only want you to put a maximum of 10 things on this sheet, less is even better.
And you might end up changing what 10 things you include as you go along if you notice something is or isn’t actually crucial to your blogs results.

Need an example?

Well on mine I have:

  1. Blog post published
  2. FB live done
  3. Instagram scheduled + published
  4. Newsletter sent
  5. Next week’s content planned, prepared + scheduled.
  6. Emails in inbox cleared
  7. Sales tracked.
  8. Facebook group hang time x 2 (aka I respond to comments in my free Facebook group)

If I do all these things on my blog, I know that week (and probably the one after), things are going to be super cruisey.

If I don’t? Well then the numbers start to drop. And if I don’t a few weeks in a row, well yeah, nothing good comes from that!

Want to try it?

Could one simple piece of paper make your blog + biz more successful? @secretbloggersbusinessClick To Tweet

Download the score card below and give it a go, and make sure you pop back and let me know if what you discover!

 

Got your own blogging must-do or steps that help you grow your blog each and every week? Share below!

 

My blog content plan formula – how to create 6-months of content in one week!

You know how everyone says you need to blog regularly, and consistently? But for most of us the only thing regular or consistent about how we blog is that there is no consistency to it at all.

Hey, no shame in it (I am guilty of this as well).

But I made a pledge to myself earlier this year to get this one blogging gremlin sorted, so (as I do), I sat down and made a plan.

And yes, this plan does allow me to now create six-month’s of valuable content for my blog, in just one week. 

Now don’t get me wrong here, if the types of blog posts you create require photography or DIYs or recipes to be created, then forget it. This probably ain’t for you (although you could probably adapt it to still work to some degree).

No this process is really for the online business owners, infopreneurs, creators, makers and coaches who read my blog.

The people who just have to write something (preferably something that converts!), and do it in some sort of regular manner.

And the best part of all of it (apart from all the time it saves you, and all the extra brownie points you get with your audience), is it really freaking works!

So how does it all go down?

Blog Content Plan | Entrepreneur Advice | Blogging Tips | Social Media | Online Business | Online Marketing

My blog content plan -How do you create 6-months of blog posts in just one week?

First things first, grab my handy workbook below & then use it to map out your own ultimate blog content plan too!

Button not working? Not to worry! It will be hitting your inbox in the next few minutes.

Blog Content Plan Step 1 – Get real

OK, first things first. You have to get a bit realistic. These days, with all the other content we create, no one is expecting you to be posting daily, or multiple times per week. Once a week, or even once a fortnight (as long as you then mix thing up with some Facebook lives or other live content in between) is totally fine.

Plus six month is 26 weeks.

Even if you were posting weekly, trying to write 26 entire blog posts in one week is kinda insane. Those would not be good quality posts.

And if they are not something that is going to make your readers jump up and say “this is amazing, I want to share it with all my friends” or “wow I love this, tell me more!”, then it’s a waste of time in the first place.

But what about 6 posts? Could you wrangle 6?? I think you could, especially with a few more of my tips below (that’s less than one post a day for a week for anyone who is playing along at home!)

So jot that down, 6 new posts.

TO DOWrite 6 awesome new posts (time varies)

 

Blog Content Plan Step 2 – Re-use and recycle

Now another thing I want you to include in your blog content plan & schedule (I’ll share mine in just a minute) is that you need to embrace repurposing your content. I like to “re-vamp” at least one old post a month, which means I find one of my previous posts, tweak it slightly, update anything that’s out of date, maybe change up the heading and image, fix the SEO and then republish.

This way your old content is staying fresh, and saving you so much time too.

You could even look to create a blog post from something like an email newsletter you sent, or a “meaty” social media post.

Trust me, repurposing is the best, and for those who are a bit hesitant I have three things to say to you.

1 – No one reads everything you write (across all your content channels… they are busy people, they do not have time).

2 – No one remembers what you wrote last year. They barely remember what they had for breakfast.

3 – Google actually doesn’t mind it any more, in fact they prefer quality over quantity as well – as long as you don’t post duplicate content (aka just update the existing post, then change the publish date when the time is right, rather than creating a whole new post)

I actually have 2 of my biggest and most popular posts each year, that are just ones that I add an extra paragraph or two to each year. Aka – My 9 biggest lessons from 9 years of Blogging, How to start a blog in [insert year here], and 56 of the best blogging tools, plugins & apps for [insert year].

So if you revamp 6 posts, which shouldn’t take more than a few hours, we are now up to 12 posts.  Which is one a fortnight, and you could totally stop there.

Or, if you just can’t let go of the “one post a week” mantra, here’s how you get that done without breaking a sweat.

TO DOFind 6 existing blog posts that fit in with your content schedule, update them ready to be republished. 

Blog Content Plan | Entrepreneur Advice | Blogging Tips | Social Media | Online Business | Online Marketing

 

Blog Content Plan Step 3 – Embrace voice and video and testimonials too

If you are a coach, blogger, vlogger, infopreneur, course creator or basically anyone who makes their money from sharing their content and knowledge on the Internet. Then you would know that Facebook live, and any other live streaming service is another must-do on the never ending to-do list.

But what if you got smarter and repurposed that as well?

I like to try to post a few reader Q&As live into my Facebook community each month, and then I have my VA (virtual assistant) grab one of them, get it transcribed (check out rev.com), upload it to youtube, and pop it all into a post for me.

All I then need to do is write the intro for the video. Which guess what, you can batch that up during this process too (and then use it as your prompt for what to chat about when it’s time to go live!).

You can do the same thing with your podcasts (although if you have regular podcasts, you really don’t need to be writing MORE blog posts… just saying!).

The other super-easy blog post type you can include (that yes, can be outsourced to your VA or assistant), is customer success stories and interviews.

We choose a Blogger of the month from our Blog Squad community each month, and to celebrate them we ask them to share their story and their best tips with us, and this can be easily turned in to a killer blog post (again you’ll need to write an intro, but it’s no biggie at all!). The added bonus here is it’s a win, win for you and your customer also.

TO DOCome up with 6 reader Q&A questions, and write an intro paragraph for those posts ( 1 hour)

             – AND/OR choose 6 of your top customers, and send them an interview questionnaire (1-2 hours)

 

No one reads (or remembers) everything you do, which is awesome, as you can re-use it! #secretbloggersbusinessClick To Tweet

 

Blog Content Plan Step 4 – Make a schedule

Now, you know what types of content to create, but what about WHAT that content should actually be about?
Well I (like most of us), normally try to create my content to be related to what ever product I am promoting next, so whip out your calendar, look at those launch dates (don’t have any yet, then please put them in first!!), and assign content themes from there.

Then each month your editorial calendar would look something like this:

week 1 – New post

week 2 – Reader testimonial

week 3 – re-freshed post

week 4 – Q&A video + transcript.

Even when it’s a promo month, or leading up to a launch you can still follow this simple formula (it works really, really well!)

TO DO – Download our content planner below and plan out your content. 

 

Blog Content Plan | Entrepreneur Advice | Blogging Tips | Social Media | Online Business | Online Marketing

 

Blog Content Plan Step 5 – Just bloody do it!

Now you know what needs to be done, and how much better your business will run when you do it, now is the most important thing.

Now you need to actually do it.

So go on, click below and give yourself some public accountability, that YES you will get your next 6 months of content sorted.

Sure, for one week you’ll have a bit extra on your plate, but after that… trust me, it’s bliss!

Are you going to do it?
Go on?

I’ll see you on the other side x

PS – Got a blog content plan that you swear by? Going to try mine? Let me know in the comments below x